This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Abercrombie & Fitch: Is It Unethical To Be Exclusive
Seung Hwan (Mark) Lee; June Cotte; Danae BlanchardCase IVEY-9B14A009-EMarketingThe CEO of clothing manufacturer and retailer Abercrombie and Fitch defends his decision that the company will not offer plus sizes for women, although extra large sizes are available for men, because average- to large-sized female consumers do not fit the company’s target market. This insistence on a standard of female beauty as young, svelte and tall has enraged consumers who have criticized the company, and the CEO in particular, in both the t...Starting at €8.20
-
Abercrombie & Fitch: Is It Unethical To Be Exclusive (Spanish version)
Seung Hwan (Mark) Lee; June Cotte; Danae BlanchardCase IVEY-9B14AS009MarketingThe CEO of clothing manufacturer and retailer Abercrombie and Fitch defends his decision that the company will not offer plus sizes for women, although extra large sizes are available for men, because average- to large-sized female consumers do not fit the company’s target market. This insistence on a standard of female beauty as young, svelte and tall has enraged consumers who have criticized the company, and the CEO in particular, in both the t...Starting at €8.20
-
Terra Bite Lounge: Pay What You Want Café
June Cotte; Remi TrudelCase IVEY-9B09A013-EEntrepreneurship, MarketingIn April 2009, the founder and owner of Terra Bite Lounge was considering opening another location. The Terra Bite Lounge was a Kirkland, Washington café with no prices and voluntary payment. The owner believed that Terra Bite was a demonstration of a high level of honesty and trust, between himself and the customer. There were several considerations to evaluate in deciding to open a new location. Where should the new location be? The current loc...Starting at €8.20
-
Digital Twin: Representing the Real
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1785-EService and Operations ManagementA digital twin can be described as a digital model of a real object. But what makes it different from a prototype? How are digital twins being used in business settings outside manufacturing? How do they relate to machine learning and augmented reality? When digital twins meet their fullest potential, they enable businesses to optimize operations by managing their assets more efficiently, generating higher productivity, and reducing costs. This t...Starting at €8.20
-
Data Quality and Data Engineering
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1790-EService and Operations ManagementAs companies increasingly rely on data and analytics to make decisions and improve their operations, it becomes clear that data quality can be a major issue. The insights gleaned from data analytics are useful only if the data is of high quality. This note summarizes some common issues that can result in low-quality data and explores the crucial task of data engineering. This note is taught at Darden in the second-year elective, “Digital Operat...Starting at €8.20
-
The Internet of Things
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1792-EService and Operations ManagementThe Internet of Things (IoT) can be generally explained as a network of objects that collect data regarding their surroundings and transfer it across the internet to various systems. While the addition of more information can improve a business’s data-driven decision-making, should all businesses invest in IoT? This technical note explores IoT technologies, discusses how it is being used in industry, brings up some advantages and disadvantages, o...Starting at €8.20
-
Redesigning Sunnymeadows.ca (A)
June Cotte; Ari ShomairCase IVEY-9B11A017-EMarketingA marketing manager at an RV park developer wants to update the company’s online presence in preparation for a new product launch. Lacking any website design skills himself, he must address various issues, such as where to find potential web design agencies, and how to select an agency. Soon after selecting an agency, the marketing manager begins to doubt his decision. The agency does not seem aligned with the marketing manager’s strategic vision...Starting at €8.20
-
Is Governance the Key to the Metaverse?
Laseter, Timothy M.Case DARDEN-OM-1777-EService and Operations ManagementBridget Lively, an information technology consultant, was intrigued by new ideas involving potential applications of “markets” to societal problems. An avid Wikipedia editor and previously very active in developing Linux open-source software, Lively imagined applying market principles to a metaverse in such a way that it would be decentralized, open, inclusive, and democratic. As her head spun with the possibilities and challenges of creating a t...Starting at €8.20
-
Competitive-Cost Analysis: Learning Curves
Laseter, Timothy M.; Schwartz, GregTechnical Note DARDEN-OM-1745-EService and Operations ManagementThis fourth note in the five-part series on competitive-cost analysis introduces the concept of the learning curve, which can be analyzed with a log-log relationship between unit cost and cumulative volume.Starting at €8.20
-
Competitive-Cost Analysis: Experience Curves
Laseter, Timothy M.; Schwartz, GregTechnical Note DARDEN-OM-1799-EService and Operations ManagementThis final note in the five-part series on competitive-cost analysis introduces the concept of the experience curve, which can be analyzed with a log-log relationship between unit cost and cumulative volume.Starting at €8.20