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Viacom: Democratization of Data Science
Greenstein, Shane; Snively, ChristineCase HBS-618016-EService and Operations ManagementIn two short years, Viacom's Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom's 20+ cable networks to access television audience insights through three data science apps. In the past, employees would have approached the team to carry out these requests. Vice President of Data and Audience Development Fabio Luzzi, who oversaw the 10-person team, believed that making data science ...Starting at €8.20
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Zebra Medical Vision, Teaching Note
Greenstein, Shane; Gulick, SarahTeaching Note HBS-619053-EEntrepreneurshipTeaching note is meant to accompany Zebra Medical Vision case, which offers a look at a company's decisions as a small startup competing with other startups and major technology companies. It also demonstrates the challenges faced by a machine learning company working on brand-new technology, including difficulties finding training data, hiring competition, and negotiating FDA approvals and other government regulations.Starting at €0.00
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Net Neutrality: A Managerial Perspective
Greenstein, Shane; Snively, ChristineCase HBS-617006-EService and Operations ManagementThe net neutrality debate had implications for Internet service providers, content providers, and end users. This note aims to inform the reader of the various sides of the debate where open issues remain, and what aspects an entrepreneur, investor, or content provider-either an existing player, or a new entrant-should be aware of. From a management perspective, net neutrality rules could have major consequences on the business models of content ...Starting at €8.20
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IBM Watson at MD Anderson Cancer Center
Greenstein, Shane; Martin, Mel; Agaian, SarkisCase HBS-621022-EService and Operations ManagementAfter discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology Expert Advisor tool used a combination of machine learning and the latest cancer care research to make recommendations to clinicians in the field. Was automated cancer diagnosis the...Starting at €8.20
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Streaming Over Broadband: Why Doesn't My Netflix Work
Greenstein, Shane; Norris, MichaelCase HBS-616007-EService and Operations ManagementIn late 2013 and early 2014, Netflix service over the major U.S. Internet Service Providers (ISPs) suffered major slowdowns. What were the causes of these problems? What could Netflix do to solve them?Starting at €8.20
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Korea Telecom: Building a GiGAtopia (A)
Greenstein, Shane; Zhu, Feng; Herman, KerryCase HBS-617014-EStrategyKorea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top five sectors identified by KT's team include Internet of Things (including connected cars and smart city/homes), media, health, energy, and security an...Starting at €8.20
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Great Lakes Banking Group: Data Management
Greenstein, Shane; Snively, ChristineCase HBS-618021-EService and Operations ManagementIn May 2016, Michael Rechtin, an expert in international data center law, advised global financial services firm Great Lakes Banking Group (GLBG) on its plans to upgrade its data centers. The bank's data processing and storage systems were in need of an update, and since GLBG last made heavy IT investments in the late 1990s, the technology had changed considerably. GLBG sought Rechtin's advice on whether or not it should build a new data center, ...Starting at €8.20
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Korea Telecom: Building a GiGAtopia (B)
Greenstein, Shane; Zhu, Feng; Ma, Susie L.Case HBS-620060-EStrategyKorea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top five sectors identified by KT's team include Internet of Things (including connected cars and smart city/homes), media, health, energy, and security an...Starting at €5.74
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Korea Telecom: Building a GiGAtopia (A) and (B), Teaching Note
Greenstein, Shane; Zhu, Feng; Herman, Kerry; Ma, Susie L.Teaching Note HBS-620092-EStrategyTeaching note for cases 617014 and 620060.Starting at €0.00
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Feeling Machines: Emotion AI at Affectiva
Greenstein, Shane; Masko, JohnCase HBS-620058-EIn 2016, Affectiva-a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research-had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt for their own use cases. The experience taught Affectiva that the company itself would have to bear most of the financial risk for adapting its technologies but also demonstrated th...Starting at €8.20