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Federal Express: The Money Back Guarantee (E) (Spanish Version)
Hart, Christopher W.L.Case HBS-608S16Service and Operations ManagementVéase el caso (A).Starting at €5.74
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From BoysTown to yourtown: Rebranding an Iconic Australian Charity
Vishal Mehrotra; Alex BeamishCase IVEY-9B20A083-EMarketingyourtown was an Australian non-profit organization offering a variety of services to children, young people, and families, supported by a range of stakeholders including federal and state governments, corporations, and, most significantly, members of the public. It was best known for its art union initiative in which supporters bought tickets to a raffle for luxury homes and automobiles.
In 2016, the organization rebranded from BoysTown, which...Starting at €8.20
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Minjungbal Museum and Cultural Centre: Revitalizing an Australian Treasure
Vishal Mehrotra; Colette Southam; Alex BeamishCase IVEY-W34819-EMarketing, StrategyNicole Rotumah, chair of the Tweed Aboriginal Co-operative Society Limited, which ran the Minjungbal Museum and Cultural Centre (MMCC) in Tweed Heads, Australia, and the museum manager, Tina Pidcock, were standing in the middle of their beloved museum looking at the worn flooring, dusty artifacts, general state of disrepair, and stark absence of visitors. It was August 2020 and the COVID-19 pandemic had brought tourism to a standstill. However, b...Starting at €8.20
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Online Piracy: Jaywalking or Theft
Alex Beamish; Paul W. BeamishCase IVEY-9B09C018-EInformation Technologies, Leadership and People Management, Service and Operations ManagementIn September 2009, Brian Lee purchased a computer game developed by a major company and, like other customers, he was experiencing difficulty running it. The source of the problems was a highly restrictive system of digital rights management (DRM), which, while more or less universally disliked, was causing serious technical problems for a minority of users. Lee began to share his experience on the company's message board and was engaging in a de...Starting at €8.20
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Club Med (B) (Spanish version)
Hart, Christopher W.L.; Maher, DanCase HBS-615S12Highlights the issue of high employee turnover in a multi-site, international subsidiary of a large resort company. Also described are service-quality problems the company has because the amount of value added through employee interaction with customers is high. Analysis of recruiting and hiring as a process flow is required to analyze the situation. There is also a cross-cultural issue due to a structural imbalance in the ratio of non-American (...Starting at €5.74
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Club Med (A) (Spanish version)
Hart, Christopher W.L.; Arczynski, Dan; Maher, DanCase HBS-606S24Service and Operations ManagementEl rápido crecimiento filial estadounidense de una empresa internacional complejo busca identificar los factores que subyacen a su éxito. El caso describe las fuerzas que dan forma a la estructura de la industria, plantear la cuestión de donde es posible para el Club Med para establecer una ventaja competitiva sostenible. las fuentes clásicas de la ventaja competitiva se tratan, lo que lleva al papel de la cultura de la empresa en la creación de ...Starting at €8.20
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The Qingdao International Beer Festival - Teaching Note
Su Liu; Alex Beamish; Hailing LiuTeaching Note IVEY-8B20M081-EStrategyTeaching note for product 9B20M081.Starting at €0.00
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The Pearl Industry: Is There a Market Opportunity - Teaching Note
Liu Su; Alex Beamish; Paul Beamish; Mila BojicTeaching Note IVEY-8B18M165-EStrategyTeaching note for product 9B18M165.Starting at €0.00
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The Qingdao International Beer Festival
Su Liu; Alex Beamish; Hailing LiuCase IVEY-9B20M081-EStrategyHolding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China’s most famous beer brand, direct economic benefits and public awareness. However, through the Qingdao International Beer Festival—a natural advertising opportunity—foreign beers benefited as well. To date, Chinese beer brands held less than half of the high-end Chinese beer market. China levied no tariffs on beer imports, which increased the mark...Starting at €8.20
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Shanghai Euclid Printing Machine Co.: Navigating through Layoffs and Closure - Teaching Note
Huiwei Cai; Wansi Chen; Vanessa Hasse; Alex BeamishTeaching Note IVEY-8B19M051-EStrategyTeaching note for product 9B19M051.Starting at €0.00