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Close the Loop with Customers: Why NPS-Generated Customer Feedback--And Your Response to It--Must Be Hardwired into Your Company's Daily Operations
Reichheld, Fred; Markey, RobBook Chapter HBS-8585BC-EMost companies today see the need to become more customer focused. The Net Promoter system--which reliably links customers' attitudes to their behavior--offers a broad set of tools and techniques to help accomplish this goal. Among the most powerful Net Promoter tools is closing the loop. Whether it's thanking customers for their feedback, probing for the root causes of their dissatisfaction, or taking follow-up action, closing the loop allows yo...Starting at €8.20
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Exchange Rate Exercise (Spanish Version)
Kennedy, Robert E.Case HBS-708S16EconomicsPruebas de los estudiantes la comprensión de la analítica del tipo de cambio y cómo los cambios en los tipos de cambio afectan a la economía de las empresas.Starting at €8.20
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Evaluación de proyectos en mercados emergentes
Kennedy, Robert E.Case HBS-708S27EconomicsOpiniones de los gestores de problemas que enfrentan cuando se trata de proyectos de valor en el extranjero. Estos incluyen hacer frente a varias monedas, ajustando por país y riesgo de la industria, y teniendo en cuenta la expropiación y el riesgo de devaluación.Starting at €8.20
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Theories of Strategic Trade (Spanish version)
Kennedy, Robert E.Case HBS-714S20EconomicsThe theory of competitive advantage is one of the most widely accepted economic principles among economists. The theory, as well as substantial historical evidence, suggest that free trade raises national income, while government intervention in trade relations generally lowers a nation's wealth. In the last few years, however, new theories have led some commentators to question this conclusion. Based on research into imperfectly competitive indu...Starting at €8.20
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Corruption in International Business (A)
Kennedy, Robert E.; Di Tella, RafaelCase HBS-701128-EEconomicsExplores various aspects of corruption in international business, in two sections. The first section provides a broad discussion of the ethical, business, and legal aspects of corruption. The second section provides a series of "caselets" that are designed to promote discussion of how students would act in particular situations, as well as the potential costs and benefits of these actions.Starting at €8.20
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Chile: El tigre latinoamericano
Kennedy, Robert E.; Ramos, TeresitaCase HBS-706S04EconomicsExamina estrategia de desarrollo de Chile desde 1973. Tras una serie de reformas económicas internas, el país debe decidir si unirse a un bloque comercial regional. Considera las ventajas y desventajas de los acuerdos comerciales regionales y examina las diferencias entre un tratado de libre comercio (TLC) y una unión aduanera (Mercosur).Starting at €8.20
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Comparative Advantage (Spanish version)
Kennedy, Robert E.; Koehn, Nancy F.Case HBS-714S19EconomicsHow nations trade and whether they benefit from it are two of the oldest and most important questions in political economy. In the 170 years since David Ricardo formally developed the theory of comparative advantage, it has become one of the principles most widely accepted among professional economists. Despite this wide acceptance in the professional community, the basics of international trade are still poorly understood by many policy makers a...Starting at €8.20
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"To Get Rich Is Glorious" (Spanish version)
Kennedy, Robert E.; Vietor, Richard H.K.; Galef, JuliaCase HBS-711S05EconomicsIn 1978, Deng Xiaoping assumed the leadership of an impoverished China, after Mao Zedong's disastrous Cultural Revolution. During the next 17 years, Deng applied pragmatic policies to liberalize the Chinese economy gradually while maintaining the power of the Communist state. In hindsight, this strategy was among the most successful development strategies ever. Reviews Chinese political history and explores in detail eight parts of Deng's develop...Starting at €8.20
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Deliver--Building an Organization That Creates Promoters: Winning Over Customers Day After Day
Reichheld, FredBook Chapter HBS-8171BC-EStrategyThe battle to convert customers into promoters for the organization can be won only if frontline employees are promoters themselves. This chapter looks at the strategies implemented by companies to win over customers on a daily basis. This chapter was originally published as Chapter 8 of "The Ultimate Question: Driving Good Profits and True Growth."Starting at €8.20
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The Road Ahead: Getting Results with the Net Promoter System--Adapting NPS to Meet the Future Challenges of a Customer-Driven World
Reichheld, Fred; Markey, RobBook Chapter HBS-8591BC-EThe notion that customer loyalty can be summarized and quantified in the response to one question ("How likely is it that you would recommend us to a friend or colleague?") can be threatening to market research departments, survey vendors, managers, and others both inside and outside your organization who have learned to play the game in the current system. In this chapter, world-renowned expert on loyalty economics Fred Reichheld and his Bain co...Starting at €8.20