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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnTeaching Note HBS-519069-EMarketingTeaching note for case 519047.Starting at €0.00
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCase HBS-619006-EBusiness Ethics and Corporate Social ResponsibilityIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Starting at €8.20
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Michael Rubin and Fanatics (A)
Higgins, Robert F.; Masko, JohnCase HBS-819077-EEntrepreneurshipIn 2016, Michael Rubin's Fanatics was the U.S.' largest sports e-commerce company, and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited permissions from leagues to manufacture apparel in response to 'micro-moments,' sudden surges of interest in a team or player that were too abrupt for the league's usual licensees to ...Starting at €8.20
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Lisbon Revisited
Alfaro, Laura; Sheldahl-Thomason, HavilandCase HBS-718039-EEconomicsStarting at €8.20
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Renegotiating NAFTA, Teaching Note
Alfaro, Laura; Jeong, SarahTeaching Note HBS-319096-EEconomicsTeaching note for case 318143.Starting at €0.00
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Michael Rubin and Fanatics (B)
Higgins, Robert F.; Masko, JohnCase HBS-819082-EEntrepreneurshipStarting at €5.74
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Rebuilding Puerto Rico
Alfaro, Laura; Sawyer, Laura Phillips; Sheldahl-Thomason, HavilandCase HBS-719018-EEconomicsStarting at €8.20
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Poland at a Crossroads
Alfaro, Laura; Ketels, Christian H.M.; Sheldahl-Thomason, Haviland; Jeong, Sarah; Piatkowski, MarcinCase HBS-319065-EStarting at €8.20
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Brexit, Teaching Note
Alfaro, Laura; Schreger, Jesse; Sheldahl-Thomason, HavilandTeaching Note HBS-718004-EEconomicsTeaching note for case 717028.Starting at €0.00
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Australia: Commodities and Competitiveness, Teaching Note
Alfaro, Laura; Vietor, Richard H.K.; White, HilaryTeaching Note HBS-713063-EEconomicsTeaching Note for 713015Starting at €0.00