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Betfair (B), (C), and (D) Case Slides
Casadesus-Masanell, Ramon; Heilbron, JohnCase HBS-717520-EStrategyContains slides related to the Betfair B, C, and D cases.Starting at €5.74
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Betfair (C)
Casadesus-Masanell, Ramon; Heilbron, John; Campbell, NeilCase HBS-717518-EStrategyPrompted by a takeover bid from CVC, Betfair reassesses the strengths and weaknesses of the exchange model.Starting at €5.74
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Imprimis (C)
Casadesus-Masanell, Ramon; Elterman, Karen; Appel, MarcCase HBS-717497-EEntrepreneurshipThis case is a supplement to Imprimis (Case A) and Imprimis (Case B). Set in 2015, it first describes Imprimis's decision to introduce its own line of compounded eye drop medication called LessDrops. The case then examines the moral dilemma faced by CEO Mark Baum, who was struck by the problem of high drug prices in the United States. Recent, drastic price hikes on pharmaceutical drugs, such as those initiated by Turing Pharmaceuticals under CEO ...Starting at €5.74
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Launching Telmore (C)
Casadesus-Masanell, Ramon; Fernandez, Celso; Jobke, MoritzCase HBS-708416-EStrategySupplement to the (A) case. An abstract is not available for this product.Starting at €5.74
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Retail Relay (C)
Wilcox, Ronald T.; Venkatesan, RajkumarCase DARDEN-M-0868-EMarketingThis short case serves as an epilogue to the A and B cases. Specializing in local organic meat and produce, Retail Relay has developed a new business model for online grocery shopping and delivery. Relay could tell from its customer-level purchase data that many of its existing customers were purchasing some grocery products from other vendors. Relay therefore developed a heuristic to categorize customers as active or churned. It could then explo...Starting at €5.74
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Tackling Low Completion Rates-A Compare.com Conundrum (C)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0949-EMarketingThis is the third of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answe...Starting at €5.74
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Palm (C): 2005
Casadesus-Masanell, Ramon; Boudreau, Kevin; Mitchell, JordanCase HBS-708516-EThis case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the company was deciding whether to split into two separate companies; and, 2005, when the company was migrating from its own OS into Linux. (The last part, set in 2008, is an epilogue). By l...Starting at €5.74
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KITEA (C): A Surprise Delay
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719488-EStrategyThis case describes the delay of IKEA's store opening in Morocco in 2015. After Sweden ordered an internal review of its position on the independence of Western Sahara, a territory Morocco regarded as part of its own, the Moroccan government declared that IKEA did not have proper licensing to open its store in Morocco. The opening of its Zenata store was delayed by at least several months. What additional changes should Amine and Othman Benkirane...Starting at €5.74
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Keroche (C): The Excise Tax Increase
Casadesus-Masanell, Ramon; Armerding, Pippa TubmanCase HBS-720392-EStrategyThis case discusses the Kenyan government's decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche's fortified wines. Meanwhile, Keroche's competitor EABL had effectively lobbied the government for its Senator beer to receive a zero-tax rating. Since Keroche's wines targeted low-income consumers, Tabitha Karanja knew they would no longer be able to buy its products after th...Starting at €5.74
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SVEDKA Vodka (C): Marketing Mix in the Vodka Industry
Farris, Paul W.; Venkatesan, RajkumarCase DARDEN-M-0803-EMarketingSuitable for both MBA and undergraduate-level courses such as "Integrated Marketing Communications," this is the third case in the series that traces a product from idea to established, successful brand.Starting at €5.74