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Keroche (E): Considering Additional Capacity
Casadesus-Masanell, Ramon; Armerding, Pippa TubmanCase HBS-720394-EStrategyThis case describes Keroche's growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche's share of the Kenyan beer market from slightly over 1% to 20%. In 2010, Tabitha Karanja had invested US$2.5 million in a PET bottling line to increase capacity of Keroche's vodka drinks. However, in 2010, the government had p...Starting at €5.74
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KITEA (E): IKEA's Opening Day
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719422-EStrategyThe case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA's dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA's Morocco store, as well as a detailed pricing comparison between IKEA products in Morocco and elsewhere and similar products sold by KITEA. The case then asks whether KITEA had any chance to compete with IKEA under the current circumstances, taking in...Starting at €5.74
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Airbus frente a Boeing (E): 2001
Casadesus-Masanell, RamonCase HBS-708S05Knowledge and CommunicationComplementa el caso (A). Para maximizar su eficacia, los casos de color deben imprimirse en color. Un resumen no está disponible para este producto.Starting at €5.74
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Airbus vs. Boeing: (A), (B), (C), (D), (E), and (F), Teaching Note
Casadesus-Masanell, Ramon; Voigt, Erich Alexander; Mitchell, JordanTeaching Note HBS-710405-EStrategyTeaching Note for [707447], [707448], [707449]. [707450], [707451], and [707452].Starting at €0.00
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Competir mediante modelos de negocio (C): Interdependencia, interacción táctica e interacción estratégica
Casadesus-Masanell, Ramon; Ricart Costa, Joan EnricCase HBS-711S24StrategyStarting at €5.74
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Lan Airlines in 2008: Connecting the World to Latin America
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCase HBS-709410-EStrategyLan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo business, the latter of which makes up 33 percent of Lan's overall revenues (markedly different from many U.S. legacy carriers which derive 3 to 4 percent of revenues from cargo). Since a change of ownership in 1994, Lan has grown steadily and quickly at a compound annual growth rate (CAGR) of 19...Starting at €8.20
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How to Design a Winning Business Model
Casadesus-Masanell, Ramon; Ricart, Joan E.Article HBS-R1101G-EStrategyMost executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake, the authors' studies show, is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone fashion-just as engineers test new technologies or products. However, the success or failure of a company's business model depends largely on how it interact...Starting at €8.20
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Dominion Resources: Cove Point
Eades, Kenneth M.; Maiden, Stephen E.Case DARDEN-F-1740-EFinanceThe treasurer for Dominion Resources Inc. (Dominion), a major U.S. diversified producer and distributor of energy, was heading to meet with the company’s investment bankers to discuss the impact of a large project upon Dominion’s financing strategy for the next five years. The Cove Point liquefied natural gas (LNG) project would require $3.6 billion to build and represented one of the largest single capital investments in the company’s 100-plus y...Starting at €8.20
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Black Coffee and Black Cards (A) - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.; Eades, Kenneth M.Teaching Note DARDEN-F-1882TN-EFinanceTeaching note for product F-1882TNStarting at €0.00
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Lan Airlines en 2008: conectando el mundo con Latinoamérica
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCase HBS-709S24StrategyPara maximizar su eficacia, los casos de color deben imprimirse en color. Lan Airlines opera tres modelos distintos: bajo costo para los vuelos nacionales de corto recorrido, de servicio completo para las rutas internacionales; y un negocio de carga internacional, el último de los cuales representa el 33 por ciento de los ingresos totales de LAN (marcadamente diferente de muchos portadores de la herencia de Estados Unidos que se derivan de 3 a 4 ...Starting at €8.20