This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Teaching Note DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Starting at €0.00
-
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
-
David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCase DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Starting at €8.20
-
Korea
Reinhardt, Forest L.; Schlefer, Jonathan; Wong, Keith Chi-ho; Yamazaki, MayukaCase HBS-715047-EEconomicsSouth Korea's economic success and its transition from authoritarianism to democracy teach important lessons in national strategy and political economy. Now, though, its famous chaebols may need reform, the population is aging, and relations with the North are as tense as ever. What should the country's leaders do?Starting at €8.20
-
Bretton Woods and the Liberal World Order
Reinert, Sophus A.; Schlefer, JonathanCase HBS-718037-EEconomicsStarting at €8.20
-
Mexican Farmworkers in the United States
Reinhardt, Forest L.; Schlefer, JonathanCase HBS-719047-EEconomicsStarting at €8.20
-
Can Mexico Make Democracy Work
Trumbull, Gunnar; Schlefer, JonathanCase HBS-714049-EEconomicsEnrique Pe a Nieto, the presidential candidate of the old Mexican ruling party elected in 2012, passed the most fundamental reforms in at least two decades. They included allowing private competition in the energy sector, including with the state-owned oil company, Pemex; strengthening competition in the telecoms industry; promoting private-bank and public development-bank lending. Also, political reforms allowed re-election (formerly prohibited...Starting at €8.20
-
Pakistan: Is Foreign Aid Helping or Hindering Development
Musacchio, Aldo; Chu, Ada; Nawabi, Shahnawaz; Schlefer, Jonathan; Staykov, EmilCase HBS-712005-EEconomicsNo abstract available.Starting at €8.20
-
New Orleans After Katrina Sequel
Gomez-Ibanez, Jose; Schlefer, JonathanCase HBS-HKS189-EStrategyThis sequel accompanies the main case (1862.0). On Tuesday, August 29, 2005, Hurricane Katrina battered New Orleans, causing inadequate levees to collapse and flood the city in what came to be widely seen as a man-made disaster. The Federal Emergency Management Agency (FEMA) calculated that 105,000 of the city's 188,000 housing units were severely damaged or destroyed. It was the worst urban disaster in national memory. However, city leaders were...Starting at €8.20
-
The Korean Model of Shared Growth, 1960-1990
Musacchio, Aldo; Di Tella, Rafael; Schlefer, JonathanCase HBS-712052-EEconomicsThis case narrates the development of the Republic of Korea from 1960 to 1990. The case discusses three broad issues. First, the case provides a discussion of industrial policy in Korea. Second, the case explains the relationship between industrialization and inequality and how Korea developed without increasing inequality. Finally the case has a brief discussion of the role of education in industrialization and development.Starting at €8.20