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Why Satisfaction Surveys Fail
Reichheld, FredBook Chapter HBS-8177BC-EStrategyThis chapter looks at why you cannot build an effective customer-feedback system based on the shaky foundation of current satisfaction-survey methods and practices. This chapter was originally published as Chapter 5 of "The Ultimate Question: Driving Good Profits and True Growth."Starting at €8.20
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Databank in Africa, Teaching Note
Siegel, JordanTeaching Note HBS-711453-EStrategyTeaching Note for 708478.Starting at €0.00
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Design Winning Customer Strategies
Reichheld, FredBook Chapter HBS-8173BC-EStrategyMeasuring customers' feelings about your organization alone isn't sufficient. Just as you plan how to raise your profits, you must plan how to increase the number of customers who will act as promoters for your organization rather than detractors. This chapter examines how companies have designed winning customer strategies. This chapter was originally published as Chapter 7 of "The Ultimate Question: Driving Good Profits and True Growth."Starting at €8.20
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Global Strategic Management, Module Note
Siegel, JordanCase HBS-711456-EStrategyThis module note provides introduction to the field of global strategic management/international business.Starting at €8.20
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Deliberative Democracy and the Case Method
Siegel, JordanCase HBS-713517-EStrategyStarting at €8.20
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Jazzed Up: A Global Strategy Manga (Graphic Novel)
Siegel, JordanCase HBS-713514-EStrategyTo maximize their effectiveness, color cases should be printed in color.Starting at €8.20
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Haier's U.S. Refrigerator Strategy, Teaching Note
Ghemawat, Pankaj; Hout, Thomas M.; Altman, Steven A.; Siegel, JordanTeaching Note HBS-711473-EStrategyTeaching Note for #705-475.Starting at €0.00
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Unilever's New Recipe for Growth
Siegel, Jordan; Poliquin, Christopher; Larson, Barbara ZeppCase HBS-713418-EStrategyThis case looks at Unilever and its ongoing efforts at regional strategy and organizational change in Europe.Starting at €8.20
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Bad Profits, Good Profits, and the Ultimate Question
Reichheld, FredBook Chapter HBS-8185BC-EStrategyBad profits choke off a company's best opportunities for true growth, they endanger its reputation, and alienate customers and demoralize employees. This chapter shows companies how to tell the difference between good and bad profits and asks the ultimate question that will determine the future of your business. This chapter was originally published as Chapter 1 of "The Ultimate Question: Driving Good Profits and True Growth."Starting at €8.20