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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Starting at €8.20
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Fast Ion Battery, Teaching Note
Nanda, Ramana; White, Robert F.Teaching Note HBS-815106-EEntrepreneurshipTeaching note for case 815025.Starting at €0.00
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AngelList in 2017
Nanda, Ramana; White, Robert F.; Kind, LizCase HBS-818041-EEntrepreneurshipStarting at €8.20
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Initial Coin Offerings
Nanda, Ramana; White, Robert F.; Tuzikov, AlexeyCase HBS-818067-EEntrepreneurshipStarting at €8.20
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Lovepop, Teaching Note
Nanda, Ramana; White, Robert F.; Hull, OliviaTeaching Note HBS-818099-EEntrepreneurshipTeaching note for case 818015.Starting at €0.00
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Evaluating Start Up Ventures
Sahlman, William A.; Nanda, Ramana; White, Robert F.Case HBS-819039-EEntrepreneurshipStarting at €8.20
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Blockchain, Cryptocurrencies and Digital Assets
Nanda, Ramana; White, Robert F.; Tuzikov, AlexeyCase HBS-818066-EEntrepreneurshipDescribes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.Starting at €8.20
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Equity Compensation in Startup Ventures
Nanda, Ramana; Puzio, Stephanie; White, Robert F.Case HBS-815074-EEntrepreneurshipSetting equitable and "market" level compensation for founders and early employees of startups is one of the most important elements of a new venture. It is not only central to attract and retain the best human capital for the startup, but is critical to align incentives between investors and management. This note provides a framework to think about compensation in startup ventures and is intended for entrepreneurs thinking about starting a ventu...Starting at €8.20
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Lovepop
White, Robert F.; Nanda, Ramana; Hull, OliviaCase HBS-818015-EEntrepreneurshipAs they prepare to graduate from Harvard Business School, the co-founders of greeting card company startup Lovepop need capital to cover the company's operating costs and must choose between two seed financing offers. One offer is from an angel group and the other from a startup accelerator. Having bootstrapped the company's operations since its founding a year and a half earlier, the founders must weigh the differences in valuation and pros and ...Starting at €8.20
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CleanWater, Inc.: Running Dry & Out of Time
Nanda, Ramana; White, Robert F.; Bernstein, Shai; Barnett, JamesCase HBS-819016-EEntrepreneurshipStarting at €8.20