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The IQ Experiment
Pfeifer, Phillip E.; Ovchinnikov, Anton S.Case DARDEN-QA-0770-EDecision AnalysisThis case describes an IQ experiment in which 66 students, under the direction of their professor, used Excel to generate simulated IQs. The instructions were such that the generated IQs should have come from a normal distribution with a mean of 100 and standard deviation of 15. The sample average IQ, however, was 104.3. Students are asked to use their data-analysis skills to make sense of the results. The data set also contains gender (male or f...Starting at €8.20
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FLORA (B): National
Bodily, Samuel E.; Ovchinnikov, Anton S.Case DARDEN-QA-0755-EDecision AnalysisIn this, the second of a two-case decision analysis series, an entrepreneur must decide whether there are additional benefits from operating in more than one U.S. city. He explores the business model of operating local production facilities in major cities, metro areas with a population of over one million. Going national in year three would allow for a year four launch. Again, the entrepreneur must choose between a discounted and a premium strat...Starting at €5.74
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Bloomex.ca Logistics Optimization
Bodily, Samuel E.; Ovchinnikov, Anton S.Case DARDEN-QA-0760-EDecision AnalysisA Canadian online floral delivery company considers whether to source more flowers from its existing growing locations and which of those would be optimal given its current market. What would be the advantages of opening a logistics facility in Miami? Students must consider the transportation costs per standard box from each origin or transshipment center to each production facility as well as data about the available supply at each origin and pr...Starting at €8.20
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FLORA (A)
Bodily, Samuel E.; Ovchinnikov, Anton S.Case DARDEN-QA-0754-EDecision AnalysisThis case was awarded first place in the INFORMS 2011 case competition. A seasoned Internet retailing entrepreneur considers starting a national floral delivery service to compete with the major U.S. players. Decisions include whether to open a production facility in a single city and begin to deliver there? Which strategy should he use to decide-a premium or a discounted strategy? Ideal for MBA and undergraduate students in decision analysis mod...Starting at €8.20
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Timeshare Exchange Fair (A)
Ovchinnikov, Anton S.; Sampson, Scott E.; Krass, DmitryCase DARDEN-QA-0709-EDecision AnalysisThis award-winning case series examines how optimization-based decision-making leads to a new business design for a timeshare exchange: an exchange fair. Students model a complex managerial problem as a linear program, identify the types of data needed, and use models to provide decision support. The series covers linear and integer programming, multiple-criteria decision-making, network flow problems, local search heuristics, and Pareto-optimali...Starting at €8.20
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Timeshare Exchange Fair (B)
Ovchinnikov, Anton S.; Sampson, Scott E.; Krass, DmitryCase DARDEN-QA-0710-EDecision AnalysisThis case provides an extension of the A case (UVA-QA-0709) by including two types of owners' requests that were omitted in the A case for simplicity. Solving it requires knowledge of integer programming and how it can be used to reinforce logical conditions. Could be used as an assignment or part of an exam. A supplemental Excel spreadsheet is available (UVA-QA-0709X).Starting at €5.74
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Nils Baker
Ovchinnikov, Anton S.; Pfeifer, Phillip E.; Call, NathanCase DARDEN-QA-0793-EDecision AnalysisThis very short and seemingly straightforward case is an efficient vehicle for exploring the nuances of hypothesis testing via regression modeling and t-tests in the context of an MBA or advanced undergraduate analytics course.Starting at €8.20
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Consumer Payment Systems - Japan
Edelman, Benjamin; Hagiu, AndreiCase HBS-909007-EStrategyIn 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that created new products, as well as the regulations that sometimes stood in the way. Throughout, the case identifies incentives for both consumers and merchants, including direct costs...Starting at €8.20
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What's Your Google Strategy
Hagiu, Andrei; Yoffie, David B.Article HBS-R0904F-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Multisided platforms can lower your transaction costs and increase customer reach. But powerful MSPs like Microsoft, Google, and Apple have also tended to extract most of the value from their platforms, mainly because companies that played with them didn't adequate...Starting at €8.20
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Staging Two-sided Platforms
Eisenmann, Thomas R.; Hagiu, AndreiCase HBS-808004-EStrategyFirms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this dilemma--subsidizing users or securing their exclusive affiliation--are costly and risky. Describes less costly staged strategies for building two-sided platforms. With the "vendor to two-sided...Starting at €8.20