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The role of business in society
González-Peralta, OscarTechnical Note BEN-158-EBusiness Ethics and Corporate Social ResponsibilityThe relationship between business and society has been the subject of reflection from many perspectives. This note examines how the terminology has changed over time and what nuances have been emphasized by the different terms that have been used. It also asks how ethics helps to better understand the role of business in society: as a motive for business involvement in society and as a perspective from which to think about that relationship.Starting at €8.20
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PCCW now
Hagiu, Andrei; Lo, WaishunCase HBS-709405-EStrategyIn 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its quadruple play implementation outside of Hong Kong. Launched in September 2003 by PCCW (Hong Kong's largest telecommunications operator), NOW TV had swiftly become the world's most successful commercial IPTV deployment. By the end of June 2007, the service had an installed subscriber base of almost 820,000 and offered a choice of 143 TV channels, 71 of ...Starting at €8.20