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The BGIE Twenty (2021 version)
Cavallo, Alberto F.; Fabbe, Kristin E.; Fibiger, Mattias E.; Friedman, Jeremy; Hussam, Reshmaan N.; Pons, Vincent; Weinzierl, Matthew C.Case HBS-718032-EEconomicsUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
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Data Science at Target
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-118016-EAccounting and ControlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and oStarting at €8.20
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Data Science at Target (Spanish version)
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-120S21Accounting and ControlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.Starting at €8.20
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Financing Astroscale
Nanda, Ramana; Weinzierl, Matthew C.Case HBS-817025-EEntrepreneurshipStarting at €8.20
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Visualizing Data & Effective Communication
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-118114-EAccounting and ControlStarting at €8.20
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Philips' Connected Baby Bottle
Lal, Rajiv; Datar, Srikant M.; Bowler, Caitlin N.Case HBS-519020-EMarketingStarting at €8.20
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Obamacare, Teaching Note
Weinzierl, Matthew C.Teaching Note HBS-715027-EEconomicsTeaching note for case 714029.Starting at €0.00
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Chateau Winery (B): Supervised Learning
Datar, Srikant M.; Bowler, Caitlin N.Case HBS-119024-EAccounting and ControlThis case builds directly on Chateau Winery (A). In this case Bill Booth, marketing manager of a regional wine distributor, shifts to supervised learning techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those customers closest to them. Topics include: Supervised learning; collaborative filtering; K-nearest neighbor as a modeling technique; collaborative filtering with cosine similarity of ...Starting at €5.74
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The Estate Tax Debate
Weinzierl, Matthew C.; Flanagan, Katrina; Galinskaya, ValerieCase HBS-714032-EEconomicsPer dollar of revenue, no tax policy generates more sound and fury than the taxation of estates. To supporters, the tax is a break on the concentration of wealth and power and an easy way to fund redistribution. To opponents, the tax is an unjust punishment of the frugal that sacrifices economic growth for short-term interests. Instructors may also obtain a Teaching Note, written by this case's author, that provides suggestions for using this ca...Starting at €8.20
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Immigration Policy in Germany (A)
Weinzierl, Matthew C.; Flanagan, Katrina; Su, AlastairCase HBS-715029-EEconomicsGermany's Chancellor Angela Merkel faced economic and moral pressure to encourage greater immigration from struggling European, and especially Eurozone, countries after the economic downturn that began in 2008. In fact, it was possible that both the Euro currency union and the European political union depended on increasing migration across member countries, including into Germany. But German domestic politics made Merkel's decision a difficult o...Starting at €8.20