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The BGIE Twenty (2021 version)
Cavallo, Alberto F.; Fabbe, Kristin E.; Fibiger, Mattias E.; Friedman, Jeremy; Hussam, Reshmaan N.; Pons, Vincent; Weinzierl, Matthew C.Case HBS-718032-EEconomicsUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
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Financing Astroscale
Nanda, Ramana; Weinzierl, Matthew C.Case HBS-817025-EEntrepreneurshipStarting at €8.20
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Obamacare, Teaching Note
Weinzierl, Matthew C.Teaching Note HBS-715027-EEconomicsTeaching note for case 714029.Starting at €0.00
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Immigration Policy in Germany (A)
Weinzierl, Matthew C.; Flanagan, Katrina; Su, AlastairCase HBS-715029-EEconomicsGermany's Chancellor Angela Merkel faced economic and moral pressure to encourage greater immigration from struggling European, and especially Eurozone, countries after the economic downturn that began in 2008. In fact, it was possible that both the Euro currency union and the European political union depended on increasing migration across member countries, including into Germany. But German domestic politics made Merkel's decision a difficult o...Starting at €8.20
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The Innovation Catalysts
Martin, RogerArticle HBS-R1106E-EA few years ago the software development company Intuit realized that it needed a new approach to galvanizing customers. The company's Net Promoter Score was faltering, and customer recommendations of new products were especially disappointing. Intuit decided to hold a two-day offsite for the company's top 300 managers with a focus on the role of design in innovation. One of the days was dedicated to a program called Design for Delight. The cente...Starting at €8.20
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Design for Action
Brown, Tim; Martin, RogerArticle HBS-R1509C-ELeadership and People ManagementEver since it became clear that smart design led to the success of many products, companies have been employing it in other areas, from customer experiences, to strategy, to business ecosystems. But as design is used in increasingly complex contexts, a new hurdle has emerged: gaining acceptance of the "designed artifact" into the status quo. In fact, the more innovative a new design is, the more resistance it's likely to meet. The solution, say...Starting at €8.20
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Reform in the Chicago Public Schools
Weinzierl, Matthew C.; Flanagan, KatrinaCase HBS-714027-EEconomicsIn 2012, the Chicago Teachers' Union went on strike over proposed reforms by the city's mayor, Rahm Emanuel. At the heart of the reforms, and the strike, was frustration over many decades of underperformance in the Chicago Public Schools (CPS) and a surge of controversial, largely market-based, experimentation in public education in many U.S. cities.Starting at €8.20
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The Estate Tax Debate
Weinzierl, Matthew C.; Flanagan, Katrina; Galinskaya, ValerieCase HBS-714032-EEconomicsPer dollar of revenue, no tax policy generates more sound and fury than the taxation of estates. To supporters, the tax is a break on the concentration of wealth and power and an easy way to fund redistribution. To opponents, the tax is an unjust punishment of the frugal that sacrifices economic growth for short-term interests. Instructors may also obtain a Teaching Note, written by this case's author, that provides suggestions for using this ca...Starting at €8.20
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Immigration Policy in Germany (B)
Weinzierl, Matthew C.; Scherf, RobertCase HBS-720010-EEconomicsStarting at €5.74
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The Overvaluation Trap
Martin, Roger; Kemper, AlisonArticle HBS-R1512H-ELeadership and People ManagementIn 2007, Chuck Prince, then the CEO of Citigroup, made a notorious comment about the subprime mortgage market: "As long as the music's playing, you've got to get up and dance. We're still dancing." Soon after, the financial system crashed, and that remark came to be seen as a cavalier justification for excessive risk taking by the bank. But authors Martin and Kemper raise another possibility: Prince may have been painted into a corner, because Ci...Starting at €8.20