This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The BGIE Twenty (2021 version)
Cavallo, Alberto F.; Fabbe, Kristin E.; Fibiger, Mattias E.; Friedman, Jeremy; Hussam, Reshmaan N.; Pons, Vincent; Weinzierl, Matthew C.Case HBS-718032-EEconomicsUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
-
Fixing Discrimination in Online Marketplaces
Fisman, Ray; Luca, MichaelArticle HBS-R1612G-EInformation TechnologiesOnline marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of internet commerce, the relative anonymity of transactions did make it harder for participants to discriminate. But as listings began to include photos, names, and other means of identification, bias emerged in areas ranging from labor markets to credit applications to hous...Starting at €8.20
-
Financing Astroscale
Nanda, Ramana; Weinzierl, Matthew C.Case HBS-817025-EEntrepreneurshipStarting at €8.20
-
Behavior Change for Good
Bazerman, Max H.; Luca, Michael; Lawrence, MarieCase HBS-920049-EStarting at €8.20
-
Launching Yelp Reservations (B)
Luca, Michael; Mohan, Kevin P.; Rooney, PatrickCase HBS-916004-EStarting at €5.74
-
Obamacare, Teaching Note
Weinzierl, Matthew C.Teaching Note HBS-715027-EEconomicsTeaching note for case 714029.Starting at €0.00
-
Aibnb (A) and (B), Teaching Note
Edelman, Benjamin; Luca, MichaelTeaching Note HBS-912021-EInformation TechnologiesTeaching Note for 912019 and 912020.Starting at €0.00
-
-
The Role of Experiments in Organizations
Luca, MichaelTeaching Note HBS-920044-EThis note outlines the structure and content of a four-class module-The Role of Experiments in Organizations-that is designed to introduce students to the role of experimental methods in managerial decisions.Starting at €0.00
-
Managing Diversity and Inclusion at Yelp (B)
Luca, Michael; Schwartzstein, Joshua R.; Subramani, GauriCase HBS-918012-ELeadership and People ManagementStarting at €5.74