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Stealing Time: America's Disruption of the Swiss Watch Industry
Van Den Steen, Eric; Stark, AaronCase HBS-718500-EStrategyAfter years of growth, the Swiss watch industry faced an existential crisis. Exports to the US, their primary market, had dropped by more than two thirds over the past five years. Swiss watches were being disrupted by high-quality and affordable American products. The Swiss had to figure out how to respond. No matter the outcome, the year 1876 would prove to be pivotal.Starting at €8.20
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Monte Carlo Simulation
de Santiago, RafaelTechnical Note ADN-284-EDecision Analysis, Entrepreneurship, Service and Operations ManagementThis technical note introduces the basic concepts of Monte Carlo simulation, as well as the software to run the models (Crystal Ball). The requirements to follow the note are a working knowledge of probability distributions, decision trees and expected values, as well as being familiar with Microsoft Excel spreadsheets. As Monte Carlo simulation is better understood when applied to practical problems, the concepts and techniques are introduced by...Starting at €8.20
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Language Exchange Club (LEC)
Baucells Alibés, Manel; de Santiago, Rafael; Malagrida, SergioCase AD-320-EService and Operations ManagementThe case deals with assigning people to jobs. It focuses particularly on how to streamline team creation as effectively as possible. Although the case deals specifically with forming groups in one of IESE's clubs, the methodology may be easily applied to any other type of team.Starting at €8.20
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Toldhen Annual Convention
de Santiago, RafaelCase AD-323-EKnowledge and CommunicationThe case describes a problem of optimal assigment of executives to teams during four consecutive days, in such a way that the teams must be different each day amd meet specific requirements of the upper management. The case, based on a real situation, provides an excelent framework to think about integer optimizacion.Starting at €8.20
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Kahrvinger (B)
de Santiago, RafaelCase ADE-35-EEconomics, FinanceBased on the case Kahrvinger AS, this exercise provides an introduction to simulation techniques. The exercise provides a simple, yet powerful setting in which to carry out a more thorough analysis of an investment decision. A first stpe would be to carry out sensitivity analysis, and then to compare its results with those of scenario simulation.Starting at €5.74
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Akamai's Edge (A)
Van Den Steen, EricCase HBS-712455-EStrategyTo maximize their effectiveness, color cases should be printed in color. In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive entry in its market, whether and how to pursue the explosive growth in online video, and whether to stay with its distributed network model or move towards its competitors' more centralized design.Starting at €8.20
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SicherPro Security at Truckzeit
de Santiago, RafaelCase AD-346-EDecision Analysis, Service and Operations ManagementSicherPro offers global and specialized security services that, combined with the most advanced technologies, seek maximum efficiency for companies' business management. A typical problem the company faces is how to assign security officers in such a way that the customer's needs are met and, at the same time, the assignment is as efficient as possible. The case deals with the problem of assigning scarce resources (guards, in this case) in the mo...Starting at €8.20
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Bananas (A)
Van Den Steen, EricCase HBS-712451-EStrategyTo maximize their effectiveness, color cases should be printed in color. As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies - Bananas and Demonstrate - which were operationally completely independent and acted as competitors in the marke...Starting at €8.20
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Tesla Motors
Van Den Steen, EricCase HBS-714413-EStrategyIn mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car-the model S-to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the skeptics and becoming the first US company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully electri...Starting at €8.20
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AGC Pharma Chemicals - Teaching Note
de Santiago, RafaelTeaching Note ADT-45-EDecision Analysis, Service and Operations ManagementAGC produces the active ingredient of Micardis, a well-known antihypertensive drug sold by Boehringer Ingelheim. To manufacture the active ingredient, AGC needs to purchase so-called starting materials. Choosing suppliers for starting materials is an important decision, as it affects the efficiency of the production process, the quality of the active ingredient, the service level to clients, and compliance with EMA and FDA regulatory standards. T...Starting at €0.00