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Bayer Crop Science
Bell, David E.; McLoughlin, Damien P.; Kindred, Natalie; Barnett, JamesCase HBS-520055-EStrategyIn mid-2019, a year after German conglomerate Bayer Group closed its acquisition of U.S.-based seeds giant Monsanto, the leadership of Bayer's Crop Science division (which absorbed Monsanto) is reflecting on the opportunities ahead. Some observers have questioned Bayer's decision to buy Monsanto, citing potential reputational and financial liabilities; in the last year, Bayer's stock price has suffered. However, the leadership team expects the co...Starting at €8.20
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Delivering the Goods at Shippo
Bussgang, Jeffrey J.; Rayport, Jeffrey; Hull, OliviaCase HBS-817065-EEntrepreneurshipLaura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo's e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print package labels, has been steady in the nine months since it went live. But traction with the firm's developer-friendly product, an API that allows la...Starting at €8.20
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Founders Factory
Rayport, Jeffrey; Barnett, JamesCase HBS-821009-EEntrepreneurshipIn January 2020, Brent Hoberman and Henry Lane Fox, co-founders of Founders Factory, a venture capital fund with an accelerator and incubator program funded by investment from corporate partners, consider international expansion strategies.Starting at €8.20
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Plastiq
Bussgang, Jeffrey J.; Jain, Gaurav; Haddad, Liroy; Langford, Luke; Noble, MattCase HBS-813125-EEntrepreneurshipThe young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales team be led by an experienced senior sales executive or a scrappy, mid-level sales manager?Starting at €8.20
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Predictive Biosciences
Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Kiron, DavidCase HBS-811015-EEntrepreneurshipA small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team.Starting at €8.20
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The Growth Manager
Bussgang, Jeffrey J.; Benbarak, NadavCase HBS-819034-EEntrepreneurshipStarting at €8.20
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Forecasting ClimaCell
Krieger, Joshua Lev; Stanton, Christopher; Barnett, JamesCase HBS-820044-EEntrepreneurshipA weather technology startup, ClimaCell considers the R D trade-offs and financing implications of pursuing a proposed contract with a major automobile maker, rather than continuing its focus on building a scalable, all-purpose weather prediction engine.Starting at €8.20
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Mattermark
Bussgang, Jeffrey J.; Lobb, AnnelenaCase HBS-816073-EStrategyMattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She needed to build up sales and marketing; she also wanted to invest in her product, which was already popular in the VC market, but was increasingly gaining traction in other markets. Sa...Starting at €8.20
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Mattermark, Teaching Plan
Bussgang, Jeffrey J.; Lobb, AnnelenaTeaching Note HBS-817090-EStrategyTeaching plan for case 816073.Starting at €0.00
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ZappRx, Teaching Plan
Bussgang, Jeffrey J.; Hull, OliviaTeaching Note HBS-819018-EEntrepreneurshipTeaching note for case 818001.Starting at €0.00