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Delivering the Goods at Shippo
Bussgang, Jeffrey J.; Rayport, Jeffrey; Hull, OliviaCase HBS-817065-EEntrepreneurshipLaura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo's e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print package labels, has been steady in the nine months since it went live. But traction with the firm's developer-friendly product, an API that allows la...Starting at €8.20
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Mattermark
Bussgang, Jeffrey J.; Lobb, AnnelenaCase HBS-816073-EStrategyMattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She needed to build up sales and marketing; she also wanted to invest in her product, which was already popular in the VC market, but was increasingly gaining traction in other markets. Sa...Starting at €8.20
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Plastiq
Bussgang, Jeffrey J.; Jain, Gaurav; Haddad, Liroy; Langford, Luke; Noble, MattCase HBS-813125-EEntrepreneurshipThe young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales team be led by an experienced senior sales executive or a scrappy, mid-level sales manager?Starting at €8.20
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Predictive Biosciences
Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Kiron, DavidCase HBS-811015-EEntrepreneurshipA small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team.Starting at €8.20
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Chief: Role for Carolyn Childers
Coffman, Katherine; Bussgang, Jeffrey J.; McGinn, Kathleen L.; Chen, Katherine; Kelley, JuliaCase HBS-920019-EStarting at €8.20
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Collective Genius
Hill, Linda A.; Brandeau, Greg; Truelove, Emily; Lineback, KentArticle HBS-R1406G-EHow can leaders build an organization that is capable of innovating continually over time? By creating a community that is both willing and able to innovate. To be willing, the community must share a sense of purpose, values, and rules of engagement. When Luca de Meo was Volkswagen's head of marketing communication, he fostered a sense of purpose in his team by asking its members to reflect on what being part of VW meant to them; strengthened the...Starting at €8.20
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The Growth Manager
Bussgang, Jeffrey J.; Benbarak, NadavCase HBS-819034-EEntrepreneurshipStarting at €8.20
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Mattermark, Teaching Plan
Bussgang, Jeffrey J.; Lobb, AnnelenaTeaching Note HBS-817090-EStrategyTeaching plan for case 816073.Starting at €0.00
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ZappRx, Teaching Plan
Bussgang, Jeffrey J.; Hull, OliviaTeaching Note HBS-819018-EEntrepreneurshipTeaching note for case 818001.Starting at €0.00
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Growth Hacking at Bazaart (B)
Bussgang, Jeffrey J.; Preble, MatthewCase HBS-815077-EEntrepreneurshipGrowth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A).Starting at €5.74