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Bootstrapping at Lightricks
White, Robert; Bussgang, Jeffrey J.; Snively, ChristineCase HBS-817051-EEntrepreneurshipBy August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had explored raising funds, met with venture capital firms, and was presented with a term sheet. The co-founders believed the financing would allow them to scale up quicker, but they a...Starting at €8.20
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BabbaCo
Bussgang, Jeffrey J.; Jain, GauravCase HBS-813107-EEntrepreneurshipHaving just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to evalu...Starting at €8.20
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Raising Startup Capital
Bussgang, Jeffrey J.Case HBS-814089-EEntrepreneurshiptypes of startup capital are equity funding and debt funding although there are a few hybrid flavors as well. Sources of funding. These include venture capital firms, angel investors, crowd-funding, and accelerators/incubators. What investors look for. Each source has a different funding process and set of criteria which you need to understand before seeking funding from that source. The mechanics of equity funding. Seeking and securi...Starting at €8.20
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foursquare
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Chen, DavidCase HBS-711418-EEntrepreneurshipThe cofounders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 4...Starting at €8.20
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Jibo: A Social Robot for the Home
Bussgang, Jeffrey J.; Snively, ChristineCase HBS-816003-EEntrepreneurshipIn January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for pre-orders of Jibo, the first social robot for the home. Over 4,800 Jibo units were pre-ordered, generating $2.6 million in sales. On one snowy morning in January, CEO Steve Chambers met with co-founder and Chief Scientist Dr. Cynthia Breazeal and newly-hired VP of Consumer & Development Relations Lynda Smith t...Starting at €8.20
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Codecademy: Monetizing a Movement?
Bussgang, Jeffrey J.; Mazzanti, LisaCase HBS-815093-EEntrepreneurshipCodecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders decided it was time to experiment with different monetization strategies before deciding on a way forward. Although they wanted to avoid being prematurely pressured into decisions ...Starting at €8.20
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Choosy
Bussgang, Jeffrey J.; Kelley, JuliaCase HBS-819054-EEntrepreneurshipFounded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages. Since its official launch in July 2018, Choosy has been fine-tuning its business model. Now, in September 2018, founder and CEO Jessie Zeng must decide what the startup's next steps sh...Starting at €8.20
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Continuous Software Development: Agile's Successor
Bussgang, Jeffrey J.; Clemens, Samuel; Hull, OliviaCase HBS-818055-EEntrepreneurshipIn recent years, the twin software development methodologies of continuous delivery and continuous deployment have risen to prominence in the start-up world and beyond. These methods have enabled technology companies large and small to accelerate their product development pipelines and reshape their relationships with customers. Drawing on academic research and interviews with practitioners, this note explores the evolution of iterative approache...Starting at €8.20
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AirFox (A): Embracing the Blockchain and an ICO
Bussgang, Jeffrey J.; Berk, Edward B.; Schwalb, NathanielCase HBS-818097-EEntrepreneurshipNarayana Hrudayalaya (NH) has expanded into a multi-specialty health city in Bangalore and has grown to twelve locations across India. The hospital plans to build 300-bed secondary-care hospitals in smaller cities across India, with a goal to operate 30,000 beds in seven years, which will make it comparable with the world's largest hospital chains. NH operates the world's largest tele-cardiology network, which provides consultations to people in ...Starting at €8.20