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L'Oreal Masters Multiculturalism
Hong, Hae-Jung; Doz, Yves L.Article HBS-R1306J-EAs the cosmetics company L'Oreal has transformed itself from a very French business into a global leader, it has grappled with the tension that's at the heart of every global enterprise: Achieving economies of scale and scope requires some uniformity and integration of activities across markets. However, serving regional and national markets requires the adaptation of products, services, and business models to local conditions. Since the late 199...Starting at €8.20
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10 Rules for Managing Global Innovation
Wilson, Keeley; Doz, Yves L.Article HBS-R1210F-EMore and more companies recognize that their dispersed, global operations are a treasure trove of ideas and capabilities for innovation. But it's proving harder than expected to unearth those ideas or exploit those capabilities. Part of the problem is that companies manage global innovation the same way they manage traditional, single-location projects. Single-location projects draw on a large reservoir of tacit knowledge, shared context, and tru...Starting at €8.20
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New Deal at the Top
Doz, Yves L.; Kosonen, MikkoArticle HBS-R0706G-ELeadership and People ManagementWhat makes a company strategically agile--able to alter its strategies and business models rapidly in response to major changes in its market space, and to do so repeatedly without major trauma? Three years of in-depth case research on a dozen large companies worldwide showed the authors that one key factor is a new leadership model at the top. Senior executives at agile companies assume collective rather than individual responsibility for result...Starting at €8.20