This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Snack Time with Generation Z - Teaching note
Cian, Luca; Brewster, MeadeTeaching Note DARDEN-M-1032TN-EMarketingTeaching note for product M-1032Starting at €0.00
-
Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCase DARDEN-M-1032MarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Starting at €8.20
-
Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCase DARDEN-M-1032-EMarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Starting at €8.20
-
Felipe Vergara and Lumni: Launching an Innovation in a Developing Economy - Teaching Note
Sarasvathy, Saras D.; Weiss, Elliott N.; Ishrat, M.Teaching Note DARDEN-ENT-0083TN-EEntrepreneurshipTeaching note for product ENT-0083Starting at €0.00
-
Evaluating Financial and Operational Performance in the Retail Apparel Industry, 2016
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1557-EService and Operations ManagementThis case is suitable for management students who have already been exposed to the basics of accounting and operations-management decision making. It builds business intuition that integrates concepts from the courses of operations, accounting, and finance. As such, it is appropriate in an operations course, or in an introductory finance/accounting course. Students examine the financial statements of four competitors in the global retail apparel ...Starting at €8.20
-
Factory #539: China Star Technology Electronics Ltd. (B)
Yemen, Gerry; Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.Case DARDEN-OM-1474-EService and Operations ManagementWith a cross-disciplinary perspective, this field-based case series uses the purchase of a manufacturing company based in China to set the stage for an analysis of cost accounting, operational effectiveness, and cross-cultural communication. It offers a discussion about the strategy to purchase a Chinese firm to enter a promising business line for the Chinese market and provides an opportunity to introduce basic accounting, management communicati...Starting at €5.74
-
Factory #539: China Star Technology Electronics Ltd. (A)
Yemen, Gerry; Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.Case DARDEN-OM-1473-EService and Operations ManagementWith a cross-disciplinary perspective, this field-based case series uses the purchase of a manufacturing company based in China to set the stage for an analysis of cost accounting, operational effectiveness, and cross-cultural communication. It offers a discussion about the strategy to purchase a Chinese firm to enter a promising business line for the Chinese market and provides an opportunity to introduce basic accounting, management communicati...Starting at €8.20