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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Whitler, Kimberly; Baum, Dan; Pasquinelli, EmilyCase DARDEN-M-1043MarketingThis case provides a chronological view of Bud Light’s sponsorship of Dylan Mulvaney, a transgender influencer, and the resulting impact. It helps students and executives consider both the decision-making process when working with influencers and other promotional partners and the steps that can be taken to minimize (and even prevent) the damage that can occur when a brand and business crisis results from a partnership. Students can explore the c...Starting at €8.20
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Whitler, Kimberly; Baum, Dan; Pasquinelli, EmilyCase DARDEN-M-1043-EMarketingThis case provides a chronological view of Bud Light’s sponsorship of Dylan Mulvaney, a transgender influencer, and the resulting impact. It helps students and executives consider both the decision-making process when working with influencers and other promotional partners and the steps that can be taken to minimize (and even prevent) the damage that can occur when a brand and business crisis results from a partnership. Students can explore the c...Starting at €8.20
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy - Teaching note
Whitler, KimberlyTeaching Note DARDEN-M-1043TNMarketingStarting at €0.00
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy - Teaching note
Whitler, KimberlyTeaching Note DARDEN-M-1043TN-EMarketingStarting at €0.00
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Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions
Whitler, Kimberly; Hagerty, Serena; Zhang, Zhihao; Maiden, Stephen E.Technical Note DARDEN-M-1045-EMarketingA key negotiating concept, the Zone of Possible Agreement (ZOPA), allows a buyer and seller to reach a mutually acceptable price. This technical note provides an overview of ZOPA for both individual-level negotiations and company-level pricing decisions, highlighting its importance to marketing. Challenges in applying ZOPA are discussed, as well as its role in value creation and exchange. Students are encouraged to consider the real-world impacts...Starting at €8.20
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038-EMarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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Felipe Vergara and Lumni: Launching an Innovation in a Developing Economy - Teaching Note
Sarasvathy, Saras D.; Weiss, Elliott N.; Ishrat, M.Teaching Note DARDEN-ENT-0083TN-EEntrepreneurshipTeaching note for product ENT-0083Starting at €0.00
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Evaluating Financial and Operational Performance in the Retail Apparel Industry, 2016
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1557-EService and Operations ManagementThis case is suitable for management students who have already been exposed to the basics of accounting and operations-management decision making. It builds business intuition that integrates concepts from the courses of operations, accounting, and finance. As such, it is appropriate in an operations course, or in an introductory finance/accounting course. Students examine the financial statements of four competitors in the global retail apparel ...Starting at €8.20
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Factory #539: China Star Technology Electronics Ltd. (B)
Yemen, Gerry; Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.Case DARDEN-OM-1474-EService and Operations ManagementWith a cross-disciplinary perspective, this field-based case series uses the purchase of a manufacturing company based in China to set the stage for an analysis of cost accounting, operational effectiveness, and cross-cultural communication. It offers a discussion about the strategy to purchase a Chinese firm to enter a promising business line for the Chinese market and provides an opportunity to introduce basic accounting, management communicati...Starting at €5.74
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Factory #539: China Star Technology Electronics Ltd. (A)
Yemen, Gerry; Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.Case DARDEN-OM-1473-EService and Operations ManagementWith a cross-disciplinary perspective, this field-based case series uses the purchase of a manufacturing company based in China to set the stage for an analysis of cost accounting, operational effectiveness, and cross-cultural communication. It offers a discussion about the strategy to purchase a Chinese firm to enter a promising business line for the Chinese market and provides an opportunity to introduce basic accounting, management communicati...Starting at €8.20