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ABICI
Khaire, Mukti; Corsi, Elena; Farri, ElisaCase HBS-811085-EMarketingThe co-founder of an Italian, design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends and in its first five years, it had enjoyed steady growth and built a strong reputation for producing high-quality city bicycles, appreciated for their retro-look and style. Its country of origin had probably helped them exporting their products as their bicycl...Starting at €8.20
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Why Satisfaction Surveys Fail
Reichheld, FredBook Chapter HBS-8177BC-EStrategyThis chapter looks at why you cannot build an effective customer-feedback system based on the shaky foundation of current satisfaction-survey methods and practices. This chapter was originally published as Chapter 5 of "The Ultimate Question: Driving Good Profits and True Growth."Starting at €8.20
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Orsted Goes Global
Bower, Joseph L.; Corsi, ElenaCase HBS-918404-EStrategyThe European leader in offshore wind, the Danish Orsted is building a global position and entering markets where offshore wind is nascent.Starting at €8.20
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The Venice Biennale
Deshpande, Rohit; Corsi, ElenaCase HBS-523097-EMarketingLa Biennale of Venice, which organized festivals in different disciplines, pondered how to remain relevant in front of fading boundaries across arts.Starting at €8.20
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Design Winning Customer Strategies
Reichheld, FredBook Chapter HBS-8173BC-EStrategyMeasuring customers' feelings about your organization alone isn't sufficient. Just as you plan how to raise your profits, you must plan how to increase the number of customers who will act as promoters for your organization rather than detractors. This chapter examines how companies have designed winning customer strategies. This chapter was originally published as Chapter 7 of "The Ultimate Question: Driving Good Profits and True Growth."Starting at €8.20
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Managing the European Refugee Crisis
Trumbull, Gunnar; Corsi, Elena; Beyersdorfer, DanielaCase HBS-716076-EEconomicsIn 2016, Europe struggles to cope with one of the largest refugee flows it has ever witnessed.Starting at €8.20
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Leading Culture Change at SEB
Edmondson, Amy C.; Corsi, ElenaCase HBS-621074-ELeadership and People ManagementThe Risk organization at SEB, a leading Nordic financial services group founded in 1856, undertook a culture change program focused on psychological safety, empathic listening, and strategic framing. The program enabled risk organization teams to make progress on strategic challenges and improved decision making processes. Chief Risk Officer Magnus Agustsson believed that the rest of SEB should go through a similar program. But it was not clear h...Starting at €8.20
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Automating the Paris Subway (B)
Anteby, Michel; Corsi, Elena; Billaud, EmilieCase HBS-413062-ELeadership and People ManagementSupplement for case 413061Starting at €5.74
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The Eleganzia Group
Ofek, Elie; Corsi, Elena; Sajnani, Bharat; Casian-Botez, Sorina; Tronci, FrancescoCase HBS-511115-EMarketingEleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known property. His management team is further divided on whether the pricing model at the resort should change to being all-inclusive (as opposed to one where guests are charged for each additio...Starting at €8.20
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Germany's Green Energy Revolution
Maurer, Noel; Corsi, Elena; Billaud, Emilie; Moloney, EmerCase HBS-713049-EEconomicsStarting at €8.20