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Competing Against Free
Bryce, David J.; Dyer, Jeffrey H.; Hatch, Nile W.Article HBS-R1106H-EStrategyThe "free" business models popularized in the digital world by companies such as Google, Adobe, and Mozilla are spreading to markets in the physical world. How should established companies respond? The authors have found that some are too quick to offer free products of their own. Many more either don't move quickly enough or simply fail to respond at all, even when they have the resources to win a head-to-head battle. Consider the reluctance of ...Starting at €8.20
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Managing Multiparty Innovation
Furr, Nathan; O'Keefe, Kate; Dyer, Jeffrey H.Article HBS-R1611E-EIn an increasingly digital and connected environment, leaders of established companies frequently find themselves facing opportunities that they--or even their industries--cannot seize alone. Instead of relying on start-ups to create innovations and then buying in to them, organizations are taking part in a process that the authors call "ecosystem innovation," collaborating to develop and then commercialize new concepts. Cisco Hyperinnovation Liv...Starting at €8.20
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The Innovator's DNA
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Article HBS-R0912E-E"How do I find innovative people for my organization? And how can I become more innovative myself?" These are questions that stump most senior executives, who know that the ability to innovate is the "secret sauce" of business success. Perhaps for this reason most of us stand in awe of the work of visionary entrepreneurs such as Apple's Steve Jobs, Amazon's Jeff Bezos, eBay's Pierre Omidyar, and P&G's A.G. Lafley. How do these individuals come ...Starting at €8.20
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When Your Moon Shots Don't Take Off
Furr, Nathan R.; Dyer, Jeffrey H.; Nel, KyleArticle HBS-R1901H-EEntrepreneurshipMany companies looking for breakthroughs struggle to move beyond incremental ideas, because cognitive biases trap people in the status quo and prevent them from seeing big opportunities. But four tactics can help firms overcome biases and think far more creatively: (1) Science fiction. Sci-fi writers have foreseen all kinds of innovations. When Lowe's invited some in to envision its future, it got ideas for augmented reality phones, service robot...Starting at €8.20
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Leading Your Team into the Unknown
Furr, Nathan R.; Dyer, Jeffrey H.Article HBS-R1412E-ELike any corporate operation, innovation requires effective leadership. But it's a different kind than the core business calls for, involving skills and tactics many executives have yet to master. The authors' study of companies that consistently launch novel offerings and enter new markets reveals the process that successful innovation leaders follow--one that draws on risk-reduction ideas developed over the past 50 years. This process, which ...Starting at €8.20