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So You Think You're a Good Listener
Barwise, Patrick; Meehan, SeanArticle HBS-F0804B-ELeadership and People ManagementManagers are less receptive to bad news and contrary viewpoints than they think they are, and they often send subtle signals that discourage frank input. The solution: 360-degree surveys of peers and subordinates that generate feedback specific to individual managers.Starting at €8.20
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The One Thing You Must Get Right When Building a Brand
Barwise, Patrick; Meehan, SeanArticle HBS-R1012F-EMarketingIt's wrong to think we're entering a world in which traditional marketing activities will become irrelevant. Yet the scale and speed of social media make it urgent to get the branding basics right. Remember the internet-fueled backlash against Dell's flammable laptops and Kryptonite's expensive but easily picked lock. The obvious danger is failing to keep pace with social media developments. An equal, less obvious danger is getting distracted by ...Starting at €8.20