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Digitalizing the Media Business (Spanish version)
Applegate, Lynda M.; Nylen, Daniel; Holmstrom, Jonny; Lyytinen, KalleCase HBS-813S19EntrepreneurshipThe case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due to the disruptive effects of digitalization, where traditional products...Starting at €8.20
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Bonnier: Digitalizing the Media Business (Portuguese version)
Applegate, Lynda M.; Nylen, Daniel; Holmstrom, Jonny; Lyytinen, KalleCase HBS-824P02EntrepreneurshipThe case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due to the disruptive effects of digitalization, where traditional products...Starting at €8.20
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Bonnier: Digitalizing the Media Business
Applegate, Lynda M.; Nylen, Daniel; Holmstrom, Jonny; Lyytinen, KalleCase HBS-813073-EEntrepreneurshipThe case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due to the disruptive effects of digitalization, where traditional products...Starting at €8.20