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John Branca: Negotiating Michael Jackson's Thriller (B)
Sebenius, James K.; Green, AlexCase HBS-920036-EJohn Branca, attorney to pop musician Michael Jackson, must negotiate a series of deals on behalf of his client in order to safeguard his financial interests and creative license during a period of rising stardom.Starting at €5.74
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John Branca: Negotiating the Beatles' Northern Songs Catalog (B)
Sebenius, James K.; Green, AlexCase HBS-921010-EStrategyStarting at €5.74
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John Branca: Negotiating the Beatles' Northern Songs Catalog (A)
Sebenius, James K.; Green, AlexCase HBS-921009-EStrategyIn 1985, pop music superstar Michael Jackson instructed his attorney, John Branca, to make a bid for the Northern Songs music catalog, which contained the songs of the Beatles. In a challenging negotiation with Australian media baron Robert Holmes CourStarting at €8.20