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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity - Teaching Note
Diane M. Phillips; Jason PhillipsTeaching Note IVEY-8B18A016-EMarketingTeaching note for product 9B18A016.Starting at €0.00
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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity
Diane M. Phillips; Jason PhillipsCase IVEY-9B18A016-EEntrepreneurship, MarketingIn May 2017, The White Dog Cafe (White Dog) had been under new ownership for seven years, had opened two new locations, and had continued most of the initiatives that had made it one of the most well-respected and sustainably run restaurants in the United States. But the restaurant was still relatively unknown. How could White Dog’s director of marketing convince owner Marty Grims that a brand management agency could help the White Dog brand evol...Starting at €8.20
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Sustainable Growth at TerraCycle: Should Manufacturing Be Moved - Teaching Note
Diane M. Phillips; Jason Keith PhillipsTeaching Note IVEY-8B16A010-EMarketingTeaching note for product 9B16A010.Starting at €0.00
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Sustainable Growth at TerraCycle: Should Manufacturing Be Moved
Diane M. Phillips; Jason Keith PhillipsCase IVEY-9B16A010-EEntrepreneurship, Marketing, StrategyAs of April 2012, TerraCycle had witnessed exponential growth over the past few years due to its unique value proposition of creating a line of consumer products out of trash. With continued global expansion, the firm’s biggest challenge was how to move forward while staying true to its mission to eliminate as much waste as possible from landfills, make fun products that consumers liked, and turn a profit. Operationally, TerraCycle was losing mon...Starting at €8.20
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Walking the Walk: Putting Social Responsibility into Action at the White Dog Cafe
Diane M. Phillips; Jason Keith PhillipsCase IVEY-9B07M049-EEntrepreneurship, StrategyThis case is designed to examine the issue of corporate social responsibility in a small firm. The key issue is how a small organization can maintain its strong social responsibility philosophy when (a) the organization is growing, (b) the environment in which the organization exists is extremely competitive, and (c) the entrepreneurial visionary who started the firm is getting ready to step down. The case describes the dilemma the owner of White...Starting at €8.20
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The Sustainable Supply Chain
Senge, Peter M.; Prokesch, Steven E.Article HBS-R1010D-ELeadership and People ManagementPeter Senge, the author of The Fifth Discipline and The Necessary Revolution, talks about the challenges of leading organizations at a time when their supply chains need to be radically transformed. The first challenge is building an understanding of the larger system in which any organization exists. The second is learning to work with parties throughout that system, such as NGOs that can provide access to crucial knowledge and expertise. The th...Starting at €8.20
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La cadena de suministro sustentable
Senge, Peter M.; Prokesch, Steven E.Article HBS-R1010DLeadership and People ManagementPeter Senge, autor de La quinta disciplina y lo necesario revolución, habla de los retos de las organizaciones líderes en un momento en sus cadenas de suministro tienen que transformarse radicalmente. El primer desafío es la construcción de una comprensión del sistema más amplio en el cual existe ninguna organización. El segundo es aprender a trabajar con las partes a lo largo de ese sistema, como las ONG que pueden proporcionar acceso a los cono...Starting at €8.20
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In Praise of the Incomplete Leader (Spanish version)
Ancona, Deborah; Malone, Thomas W.; Orlikowski, Wanda J.; Senge, Peter M.Article HBS-R0702ELeadership and People Managementsensemaking, relating, "visioning," and inventing. Sensemaking involves understanding and mapping the context in which a company and its people operate. A leader skilled in this area can quickly identify the complexities of a given situation and explain them to others. The second capability, relating, means being able to build trusting relationships with others through inquiring, advocating, and connecting. Visioning, the third capability, means...Starting at €8.20
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In Praise of the Incomplete Leader
Ancona, Deborah; Malone, Thomas W.; Orlikowski, Wanda J.; Senge, Peter M.Article HBS-R0702E-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Today's top executives are expected to do everything right, from coming up with solutions to unfathomably complex problems to having the charisma and prescience to rally stakeholders around a perfect vision of the future. But no one leader can be all things to all ...Starting at €8.20