This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
El comercio minorista no está en bancarrota. Las tiendas s
Johnson, Ron; Morse, GardinerArticle HBS-R1112DKnowledge and CommunicationCuando Johnson se unió a Apple, en 2000, como el vicepresidente de la sabiduría menor, convencional sostuvo que un fabricante de ordenadores no podía vender ordenadores. Johnson tiró rápidamente el libro de reglas de venta al por menor y construyó el Apple Store a partir de cero. "La tienda Apple no tuvo éxito porque ajustamos el modelo tradicional", dice Johnson. "Hemos reinventado todo." Hoy en día, las tiendas de Apple son las tiendas de más a...Starting at €8.20
-
Let Me Take You Down (Spanish version)
Kersten, E. L.; Buchanan, Leigh; Morse, GardinerArticle HBS-F0403CLeadership and People ManagementE. Lawrence Kersten thinks corporate America could use a good dose of demotivation. Carrying products that promise to "unleash the power of mediocrity," Kersten's company, Despair Inc., has just the ticket.Starting at €8.20
-
A Manager's Guide to Augmented Reality
Porter, Michael E.; Heppelmann, James; Harvard Business Review; Jouret, Guido; Morse, GardinerArticle HBS-R1706B-EInformation TechnologiesWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Starting at €8.20
-
La entrevista HBR: Prestar asesor a de excelencia
Wasserstein, Bruce; Stewart, Thomas A.; Morse, GardinerArticle HBS-R0801GStrategyPocos negociadores han estado en él todo el tiempo, y en un nivel tan alto, como Bruce Wasserstein, el presidente y CEO de la firma de asesoría y gestión de activos financieros Lazard. En esta entrevista editada, dos editores de HBR explorar cómo se crea valor como gerente, como un negociador, y como consejero para los CEOs. Wasserstein, que ha sido una figura importante en las fusiones y adquisiciones por más de 30 años, habla de atraer y gestio...Starting at €8.20
-
La ciencia detrás de la sonrisa
Gilbert, Daniel; Morse, GardinerArticle HBS-R1201ELeadership and People ManagementSólo recientemente hemos sido capaces de aplicar la ciencia a una de las preguntas más antiguas del mundo: "¿Cuál es la naturaleza de la felicidad?" En esta entrevista editada, el autor del éxito de ventas 2006 Tropezar con la felicidad encuestas sobre el terreno. Gilbert explora la aparición repentina de la felicidad como una disciplina, se revisan los principales hallazgos (incluyendo los errores que todos cometemos en la predicción de lo feliz...Starting at €8.20
-
How Presidents Persuade (Spanish version)
Gergen, David; Morse, GardinerArticle HBS-F0301DLeadership and People ManagementDavid Gergen, adviser to presidents Nixon, Ford, Reagan, and Clinton, knows a thing or two about how leaders get their messages across. In this edited e-mail interview with HBR's Gardiner Morse, Gergen discusses the power of persuasion and the theatrics of communicating well.Starting at €8.20
-
The Science Behind the Smile
Gilbert, Daniel; Morse, GardinerArticle HBS-R1201E-ELeadership and People ManagementOnly recently have we been able to apply science to one of the world's oldest questions: "What is the nature of happiness?" In this edited interview, the author of the 2006 best seller Stumbling on Happiness surveys the field. Gilbert explores the sudden emergence of happiness as a discipline, reviews the major findings (including the mistakes we all make in predicting how happy or miserable we'll be), and examines the role of happiness in produc...Starting at €8.20
-
The Power of Unwitting Workers
Morse, GardinerArticle HBS-F0910C-EInformation TechnologiesOrganizations are tapping people's mental and physical energy on the sly and using it to power lights, digitize books, and do other work. Are they simply putting "wasted" energy to good use or extracting value they should be paying for?Starting at €8.20
-
Confidence Doesn't Always Boost Performance
Moore, Don A.; Morse, GardinerArticle HBS-F2006B-EKnowledge and CommunicationA team of researchers found that people who were optimistic about their abilities scored no better than people who doubted themselves on a wide range of tests. And overconfidence, it seems, may even impair performance, especially if it leads to a lack of preparation.Starting at €8.20
-
Historian Geoffrey Jones on why knowledge stays put
Jones, Geoffrey G.; Morse, GardinerArticle HBS-F0807H-EStrategyA business historian reminds us that since the nineteenth century, predictions about globalization have been reliably wrong. Despite technology for the fast diffusion of knowledge, information-like wealth-seems to be concentrating even further.Starting at €8.20