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Trader Joe's and the speculoos cookie butter jar
García-Ayuso Covarsí, M.Case IIST-CI-67-E-EAccounting and ControlThis peculiar chain of supermarkets, widely known in the United States, Trader Joe's, in its store in the Chelsea district - NY, plans to put on sale an original product that is already widely accepted in other stores and in other countries (the jar of butter speculoos biscuits, and the question is how to consider the costs to set the sale price, especially the costs of the structure of the store, in addition to the specific ones related to the p...Starting at €8.20
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Gabinete médico Bolufer, S.A. (A)
García-Ayuso Covarsí, M.Case IIST-CI-52Accounting and ControlGabinete Médico Bolufer, una reputada clínica de traumatología, decide impulsar una nueva línea de negocio consistente en la realización de tres tipos de intervención para la reducción de listas de espera del Servicio Público de Salud. Al término del primer año de actividad, el Consejo de Administración se enfrenta a la tarea de evaluar la rentabilidad de cada tipo de intervención y de la línea de negocio en su conjunto. Además, deben decidir qué...Starting at €8.20
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Nautiocio, S.L. (A)
García-Ayuso Covarsí, M.Case IIST-CI-50Accounting and ControlUna empresa dedicada al alquiler de embarcaciones de recreo se plantea impulsar una nueva línea de negocio consistente en el arrendamiento de barcos a vela. Para ello puede adquirir barcos propios o alquilar embarcaciones a otras empresas o particulares. Tanto en un caso como en el otro, la empresa se enfrenta a la decisión de si hacer o no publicidad de su nueva oferta y de modificar o no sus páginas de Internet para facilitar la contratación di...Starting at €8.20
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Nautiocio, S.L. (B)
García-Ayuso Covarsí, M.Case IIST-CI-51Accounting and ControlUna empresa dedicada al alquiler de embarcaciones de recreo se plantea impulsar una nueva línea de negocio consistente en el arrendamiento de barcos a vela. Para ello puede adquirir barcos propios o alquilar embarcaciones a otras empresas o particulares. Tanto en un caso como en el otro, la empresa se enfrenta a la decisión de si hacer o no publicidad de su nueva oferta y de modificar o no sus páginas de Internet para facilitar la contratación di...Starting at €5.74
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Harvard Business School's Sandra J. Sucher on the value of a book club for excutives (Spanish version)
Sucher, Sandra J.; Peebles, M. EllenArticle HBS-F0801FLeadership and People ManagementWhen executives meet together to grapple with moral and ethical questions in literature, they end up applying their insights in practice. This Harvard Business School professor endorses book clubs as part of leadership development. To view a list of recommended texts for an executive book club, visit sucher.readings.hbr.orgStarting at €8.20
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Harvard Business School's Sandra J. Sucher on the value of a book club for excutives
Sucher, Sandra J.; Peebles, M. EllenArticle HBS-F0801F-ELeadership and People ManagementWhen executives meet together to grapple with moral and ethical questions in literature, they end up applying their insights in practice. This Harvard Business School professor endorses book clubs as part of leadership development. To view a list of recommended texts for an executive book club, visit sucher.readings.hbr.orgStarting at €8.20
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And Now, a Word from Our Sponsor (HBR Case Study and Commentary) (Spanish version)
Gamgort, Bob; Nelson, Michelle R.; Thompson, Mozelle W.; Sheehan, Mike; Peebles, M. EllenArticle HBS-R0310AMarketingBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due on the shelves in a couple of years, the drug company is looking for a dramatic sales increase. VP Laura Goldenberg knows she has to reach more consumers, but in an environment where people bombarded with advertising are using devices such as TiVo to skip ads, her job has suddenly taken on a new int...Starting at €8.20
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And Now, a Word from Our Sponsor (HBR Case Study and Commentary)
Gamgort, Bob; Nelson, Michelle R.; Thompson, Mozelle W.; Sheehan, Mike; Peebles, M. EllenArticle HBS-R0310A-EMarketingBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due on the shelves in a couple of years, the drug company is looking for a dramatic sales increase. VP Laura Goldenberg knows she has to reach more consumers, but in an environment where people bombarded with advertising are using devices such as TiVo to skip ads, her job has suddenly taken on a new int...Starting at €8.20
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Into the Fray (HBR Case Study and Commentary)
Peebles, M. Ellen; Widmann, Nancy Clifford; Kopelan, Amy Dorn; Hassan, Fred; Cohen, Allan; Rhodes, Gary B.Article HBS-R0501A-ELeadership and People ManagementTalk of cost cutting and layoffs was already in the air in the New York offices of international beverage company Legrand SA. But now everyone is imagining the worst after the sudden and mysterious resignation of Lucien Beaumont, the company's president of U.S. operations. The rumors are flying fast and furious about what prompted his departure and, just as important, who will get Lucien's job. Michael Feldstein is confident that he's a top conte...Starting at €8.20