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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCase HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorStarting at €8.20
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Just Trying to Help (HBR Case Study and Commentary)
Kirby, Julia; Buckingham, Marcus; Bischmann, Joanne; Kolind, Lars; Blomquist, TomasArticle HBS-R0606A-ELeadership and People ManagementEvery year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective. Last year, the architecture and design firm was focused on green building initiatives. This year, Ruth says, is the year of customer loyalty. Toward the end of her keynote remarks, she introduces two kickoff projects. The goals of one, Project Holding Pattern, sound familiar to Ralston's Guy ...Starting at €8.20
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Chewy.com (A)
Rayport, Jeffrey; Preble, MatthewCase HBS-818079-EService and Operations ManagementIn late 2013, Ryan Cohen, cofounder and CEO of the fast growing online pet food and pet products retailer Chewy.com, has to make a "bet the company decision"-whether to keep working with Chewy's third-party logistics (3PL) provider to fulfill customer orders, or whether to take this critical function in-house. Cohen worries that the company's 3PL will not be able to serve Chewy's customers as it continues to grow, and reaching scale is essential ...Starting at €8.20
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Chewy.com (B)
Rayport, Jeffrey; Preble, MatthewCase HBS-818105-EService and Operations ManagementCohen and Chewy's other board members decided to fully insource order fulfilment, and commenced building an order fulfilment center near its 3PL partner's facility. As soon as the 3PL learned that Chewy would be managing its own order fulfilment, however, it decided to triple what it charged Chewy to fulfill each order. What should Chewy do?Starting at €5.74
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Grant Freeland
Perlow, Leslie A.; Preble, MatthewCase HBS-420067-ELeadership and People ManagementStarting at €8.20
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Thierry Port
Perlow, Leslie A.; Preble, MatthewCase HBS-420074-ELeadership and People ManagementStarting at €8.20
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Mia Mends
Perlow, Leslie A.; Preble, MatthewCase HBS-420065-ELeadership and People ManagementStarting at €8.20
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Gina Wilcox
Perlow, Leslie A.; Steiner, Jeff; Preble, MatthewCase HBS-420045-ELeadership and People ManagementStarting at €8.20
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Jessica Deckinger (MBA 2008)
Perlow, Leslie A.; Preble, MatthewCase HBS-420069-ELeadership and People ManagementStarting at €8.20