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Donna Dubinsky and Apple Computer, Inc. (B) (Spanish version)
Jick, Todd D.; Gentile, MaryCase HBS-416S02Leadership and People ManagementMay be used with Donna Dubinsky and Apple Computer, Inc. (A), (C), (D), & (E) and Debi Coleman and Apple Computer, Inc.Starting at €5.74
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Donna Dubinsky and Apple Computer, Inc. (C) (Spanish version)
Jick, Todd D.; Gentile, MaryCase HBS-416S03Leadership and People ManagementDubinsky and her boss' boss reflect on what was learned through this difficult chapter in Apple's history. May be used with Donna Dubinsky and Apple Computer, Inc. (A), (B), (D) and (E).Starting at €5.74
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Donna Dubinsky and Apple Computer, Inc. (D) (Spanish version)
Jick, Todd D.; Gentile, MaryCase HBS-416S04Leadership and People ManagementAccompanies Donna Dubinsky (A), (B), (C), and (E) but offers a unique additional perspective, that of the "antagonist" in this case, Debi Coleman. Coleman, vice president of manufacturing at Apple, offers her observations on the distribution conflict at Apple and her concerns about the Macintosh Division.Starting at €5.74
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Ethical Programming of Algorithms: How to Deal with Ethical Risks of AI Tools for Hiring Decisions? (A) and (B) - Teaching note
Gentile, Mary; Hunkenschroer, Anna LenaTeaching Note DARDEN-OB-1401TN-ELeadership and People ManagementTeaching note for products OB-1401 and OB-1402Starting at €0.00
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Just Trying to Help (HBR Case Study and Commentary)
Kirby, Julia; Buckingham, Marcus; Bischmann, Joanne; Kolind, Lars; Blomquist, TomasArticle HBS-R0606A-ELeadership and People ManagementEvery year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective. Last year, the architecture and design firm was focused on green building initiatives. This year, Ruth says, is the year of customer loyalty. Toward the end of her keynote remarks, she introduces two kickoff projects. The goals of one, Project Holding Pattern, sound familiar to Ralston's Guy ...Starting at €8.20
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Inventing HBR
Kirby, JuliaArticle HBS-R1211E-EHarvard Business Review was launched in 1922 by a Harvard Business School dean who wanted to equip managers-in-training with better tools of the trade. Its initial print run was only 6,000 copies, and its initial subscription price--$5--was a point of contention between the dean and his outside publisher. For the next 25 years the magazine barely broke even. But between its founding and World War II, the HBS faculty became competent at translatin...Starting at €8.20
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Beyond Automation
Davenport, Thomas H.; Kirby, JuliaArticle HBS-R1506C-EPeople in all walks of life are rightly concerned about advancing automation: Unless we find as many tasks to give humans as we find to take away from them, all the social and psychological ills of joblessness will grow, from economic recession to youth unemployment to individual crises of identity. What if, the authors ask, we were to reframe the situation? What if we were to uncover new feats that people might achieve if they had better think...Starting at €8.20
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Wall Street Is No Friend to Radical Innovation
Kirby, JuliaArticle HBS-F1007D-EHow Wall Street stifles innovation.Starting at €8.20
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Runaway Capitalism
Meyer, Christopher; Kirby, JuliaArticle HBS-R1201C-EEconomicsCapitalism remains the most powerful, flexible, and robust system for driving broad-based prosperity and enhancing quality of life. But keeping capitalism on track will depend on our ability to rethink the priorities that guide everyone in the system, from entrepreneurs to regulators to investors. In particular we will need to throttle back the headlong pursuits of competition and ROE, and that process begins with recognizing them for what they a...Starting at €8.20
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Creative That Cracks the Code
Kirby, JuliaArticle HBS-R1303F-EMarketing"What with ad-optimizing technologies and filter-defying product placement, search-based ad serves, real-time media bidding, and location-based features for mobile devices," the author writes, "it would be easy to conclude that advertising has flipped to all science and no art." But she highlights six campaigns to prove that advertising creativity will never cease: 1) Wonderful Pistachios, whose ads include memes such as YouTube's infamous Honey ...Starting at €8.20