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El liderazgo en la era de la transparencia
Meyer, Christopher; Kirby, JuliaArticle HBS-R1004AStrategyLas empresas han prosperado mucho haciendo caso omiso de lo que los economistas llaman externalidades - los diversos impactos que una empresa tiene en su entorno más amplio, pero no está obligado a pagar. (La contaminación es el ejemplo clásico.) Ahora, las compañías de reclamación deben adoptar una postura muy diferente, gracias a la creciente escala industrial, mejores sensores y sensibilidades aumentadas. Cada vez más, los impactos de negocio ...Starting at €8.20
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El caso HBR: Locos por el "sello brit nico"
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArticle HBS-R0711AMarketingCastlebridge & Company, un fabricante de prendas de vestir exteriores de alta calidad, es una institución británica centenaria. Su sede se mantienen en Londres, pero la mayor parte de su producción se ha trasladado al exterior. Con la última fábrica nacional programado para cerca, los ejecutivos de la empresa luchan para preservar la "identidad británica" de la marca. Para el historiador Niall Ferguson, el cierre de la planta es un paso lógico. E...Starting at €8.20
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El sí institucional: la entrevista HBR a Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710CLeadership and People ManagementDesde su fundación, en 1995, de Amazon.com audaces a menudo han dejado observadores rascándose la cabeza, si no es la predicción de la desaparición de la empresa. ¿Por qué abrir una plataforma minorista propietaria efectiva a la competencia de los vendedores de terceros? ¿Por qué herramientas de maquillaje que Amazon desarrollados para su propio uso a disposición de otros desarrolladores de sitios web? (¿Por qué, para el caso, colocar comentarios...Starting at €8.20
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El capitalismo fugitivo
Meyer, Christopher; Kirby, JuliaArticle HBS-R1201CEconomicsEl capitalismo sigue siendo el sistema más potente, flexible y robusta para la conducción de la prosperidad de amplia base y la mejora de la calidad de vida. Pero mantener el capitalismo en la pista dependerá de nuestra capacidad para replantearse las prioridades que guía cada uno en el sistema, desde los empresarios a los reguladores a los inversores. En particular, tendremos que desacelerar las actividades precipitados de la competencia y el RO...Starting at €8.20
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Actuar para que todos lo vean
Wagner, Chuck; Kirby, JuliaArticle HBS-R0901BLeadership and People ManagementEs difícil imaginar una imagen de liderazgo más icónica que el maestro de ceremonias. Simplemente decir la palabra, y una imagen viene a la mente de un capitán alto y gallardo que presiden, así, un circo - un mundo lleno de tanto caos y la oportunidad para deleite. Es el trabajo del director de pista de darle sentido a ese entorno, anticipar lo inesperado, y dirigir la atención de una audiencia con un máximo de 20.000 personas - una comunidad mas...Starting at €8.20
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Cost Center That Paid Its Way (HBR Case Study and Commentary)
Kirby, Julia; Logan, Dan; McKenney, Michael; Bennett, Jeffrey W.; Rice, MarkArticle HBS-R0204A-EKnowledge and CommunicationEric Palmer arrived at the top floor of Camden Robotics, a supplier of industrial automation tools, excited to tell CEO Tom O'Reilly about his latest win: a print ad account with a well-known local software maker. "You pulled in more business?" the boss responded. "It's really working out, then, isn't it?" Six months earlier, Palmer, the head of marketing communications at Camden, had been in a less optimistic mood as he'd walked into the executi...Starting at €8.20
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Just Trying to Help (HBR Case Study and Commentary)
Kirby, Julia; Buckingham, Marcus; Bischmann, Joanne; Kolind, Lars; Blomquist, TomasArticle HBS-R0606A-ELeadership and People ManagementEvery year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective. Last year, the architecture and design firm was focused on green building initiatives. This year, Ruth says, is the year of customer loyalty. Toward the end of her keynote remarks, she introduces two kickoff projects. The goals of one, Project Holding Pattern, sound familiar to Ralston's Guy ...Starting at €8.20
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Supply Chain Challenges: Building Relationships (Spanish version)
Beth, Scott; Burt, David N.; Copacino, William; Gopal, Chris; Lee, Hau; Lynch, Robert Porter; Morris, Sandra; Kirby, JuliaArticle HBS-R0307EService and Operations ManagementSupply chain management is all about software and systems, right? Put in the best technology, sit back, and watch as your processes run smoothly and the savings roll in? Apparently not. When HBR convened a panel of leading thinkers in the field of supply chain management, technology was not top of mind. People and relationships were the dominant issues of the day. The opportunities and problems created by globalization, for example, are requiring...Starting at €8.20
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Inventing HBR
Kirby, JuliaArticle HBS-R1211E-EHarvard Business Review was launched in 1922 by a Harvard Business School dean who wanted to equip managers-in-training with better tools of the trade. Its initial print run was only 6,000 copies, and its initial subscription price--$5--was a point of contention between the dean and his outside publisher. For the next 25 years the magazine barely broke even. But between its founding and World War II, the HBS faculty became competent at translatin...Starting at €8.20
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Runaway Capitalism
Meyer, Christopher; Kirby, JuliaArticle HBS-R1201C-EEconomicsCapitalism remains the most powerful, flexible, and robust system for driving broad-based prosperity and enhancing quality of life. But keeping capitalism on track will depend on our ability to rethink the priorities that guide everyone in the system, from entrepreneurs to regulators to investors. In particular we will need to throttle back the headlong pursuits of competition and ROE, and that process begins with recognizing them for what they a...Starting at €8.20