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El último acto de un gran CEO
Friel, Thomas J.; Duboff, Robert S.Article HBS-R0901GLeadership and People ManagementEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Nadie está en una mejor posición para obtener un nuevo CEO a la velocidad que su predecesor, cuyos conocimientos y sabiduría acumulada son particularmente valiosos durante la transición e incluso más allá. El líder saliente pued...Starting at €8.20
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Wisdom of (Expert) Crowds
Duboff, Robert S.Article HBS-F0709G-EStrategyThe Delphi technique involves recruiting panels of experts from a variety of fields and asking them to iteratively evaluate predictions about the future of, say, an emerging innovation until they reach consensus. Shaping the strongest predictions into several possible scenarios prepares managers to act quickly when one begins to unfold.Starting at €8.20
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Don't Let Big Data Bury Your Brand
Horst, Peter; Duboff, Robert S.Article HBS-R1511D-EMarketingThe credit card giant Capital One is known for its pioneering use of marketing analytics and big data, so it might be surprising to read about its recent realization: that too much reliance on those tools had left it without a meaningful brand. The authors explain how the number one job of the CMO--to strike the right balance between promotions that goose revenue in the short term and brand-building campaigns that support healthy margins in the l...Starting at €8.20
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The Last Act of a Great CEO
Friel, Thomas J.; Duboff, Robert S.Article HBS-R0901G-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. No one is in a better position to get an incoming CEO up to speed than his or her predecessor, whose insights and accumulated wisdom are uniquely valuable during the transition and even beyond. The outgoing leader can provide infor-mation about the expectations of ...Starting at €8.20