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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaTeaching Note DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Starting at €0.00
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Picante Mexican Grill: A New Delhi Experience
Raz, Gal; Weiss, Elliott N.; Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, GerryCase DARDEN-OM-1520-EService and Operations ManagementModeled loosely after the American restaurant chain Chipotle, Picante Mexican Grill seeks to offer fresh and healthy vegetarian fast-food options. The owners of this start-up chain in Gurgaon, India, struggle to manage their quickly growing operation. As they consider expanding into new locations, diverse issues—including determining store hours, location, managing centralized production, and meeting staffing needs—challenge the entrepreneurial t...Starting at €8.20
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VinConnect, Inc.: Digital Marketing Strategy
Venkatesan, RajkumarCase DARDEN-M-0864-EMarketingThis case is used in the course elective "Big Data in Marketing." The VinConnect company helped European wineries sell their products directly by using it to facilitate the direct-to-consumer (DTC) sales model to American consumers via offers delivered in e-mail. Unfortunately, the number of purchases has not been as high as VinConnect's president had projected and the open rate for e-mails was high, so potential customers who received the offers...Starting at €8.20
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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Technical Note DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Starting at €8.20
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Customer Insights
Venkatesan, Rajkumar; Kim, TamiExercise DARDEN-M-1013-EMarketingIn this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exercises culminate in a presentation using the PowerPo...Starting at €8.20
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Customer Insights
Venkatesan, Rajkumar; Kim, TamiExercise DARDEN-M-1013MarketingIn this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exercises culminate in a presentation using the PowerPo...Starting at €8.20
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Are Your People Financially Literate
Berman, Karen; Knight, JoeArticle HBS-F0910D-EFinanceAsked to take a basic financial literacy exam, a representative sample of U.S. managers scored an average of only 38%, which doesn't bode well for either the individuals or their organizations.Starting at €8.20
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Financial Literacy Strategies: For Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6572BC-EIn order to have a financially intelligent company, you must first figure out a strategy for getting there. This chapter outlines three approaches that have proven effective in making financial literacy part of a company's culture. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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What Is Financial Intelligence: The Three Main Components
Berman, Karen; Knight, JoeBook Chapter HBS-6532BC-EFundamentally, financial intelligence boils down to three distinct skill sets: understanding the foundation, understanding the art of finance, and understanding financial analysis. This chapter provides an overview of all three skills, along with a discussion about some roadblocks to financial intelligence. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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Homing In on Cash Conversion
Berman, Karen; Knight, JoeBook Chapter HBS-3842BC-EThe cash conversion cycle, introduced in this chapter, measures how effective a company is at collecting its cash. The cycle can be shortened by the techniques discussed: decreasing days of sales outstanding (DSO), decreasing inventory, and increasing days payable outstanding (DPO). This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20