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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaTeaching Note DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Starting at €0.00
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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Technical Note DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Starting at €8.20
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Segmentation at Sticks Kebob Shop - Teaching Note
Venkatesan, RajkumarTeaching Note DARDEN-M-0866TN-EMarketingTeaching note for product M-0866Starting at €0.00
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Advertising Experiments at the Ohio Art Company - Teaching Note
Farris, Paul W.; Venkatesan, RajkumarTeaching Note DARDEN-M-0752TN-EMarketingTeaching note for product M-0752Starting at €0.00
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Absolut Vodka: The Spirit of a Brand - Teaching Note
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineTeaching Note DARDEN-M-0832TN-EMarketingTeaching note for product M-0832Starting at €0.00
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The Times of India: Start the Presses - Teaching Note
Venkatesan, Rajkumar; Sriram, S.; Yemen, GerryTeaching Note DARDEN-M-0877TN-EMarketingTeaching note for product M-0877Starting at €0.00
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Cardagin: Local Mobile Rewards - Teaching Note
Venkatesan, RajkumarTeaching Note DARDEN-M-0825TN-EMarketingTeaching note for product M-0825Starting at €0.00
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Netflix, Inc.: The Customer Strikes Back - Teaching Note
Venkatesan, RajkumarTeaching Note DARDEN-M-0834TN-EMarketingTeaching note for product M-0834Starting at €0.00
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Wahoo Fitness: Segmentation and Data Insights - Teaching note
Venkatesan, Rajkumar; Adkins, ThomasTeaching Note DARDEN-M-1025TN-EMarketingTeaching note for product M-1025Starting at €0.00
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Customer Insights
Venkatesan, Rajkumar; Kim, TamiExercise DARDEN-M-1013MarketingIn this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exercises culminate in a presentation using the PowerPo...Starting at €8.20