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Google's Way - Don't Be Evil
Pratima Bansal; Marlene J. Le BerCase IVEY-9B07M067-EStrategyWall Street's darling, Google Inc., offered more than a pretty financial picture. Poverty, communicable diseases and climate change - some of the world's largest problems - were also key interests of Google's cofounders. By applying innovation and significant resources, Google's cofounders hoped that their efforts in these areas would one day eclipse Google itself in worldwide impact. On February 22, 2006, Google Inc. announced the appointment of...Starting at €8.20
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It's Hard to Be Good
Beard, Alison; Hornik, RichardArticle HBS-R1111E-EExcellence in community engagement, labor relations, environmental protection, corporate governance, and supply chain accountability isn't easy to achieve. But in the long run, top performance in those areas strengthens an organization, as the five companies profiled in this article demonstrate. They prove that doing the right thing isn't at odds at all with building the bottom line, and in fact it can be integral to a firm's economic logic. Dutc...Starting at €8.20
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It's Hard to Be Good (Spanish version)
Beard, Alison; Hornik, RichardArticle HBS-R1111EStrategyExcellence in community engagement, labor relations, environmental protection, corporate governance, and supply chain accountability isn't easy to achieve. But in the long run, top performance in those areas strengthens an organization, as the five companies profiled in this article demonstrate. They prove that doing the right thing isn't at odds at all with building the bottom line, and in fact it can be integral to a firm's economic logic. Dutc...Starting at €8.20
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Can Big Tech Be Disrupted? (Spanish version)
Knee, Jonathan; Beard, AlisonArticle HBS-S22014StrategyThe tech giants Facebook (now Meta), Amazon, Apple, Google (now Alphabet), Microsoft, and Netflix are all so successful--and generate so much cash--that they seem virtually unstoppable. Yet according to Jonathan Knee, a Columbia Business School professor and veteran investment banker specializing in media and tech, even the digital superpowers face threats. In this interview he shares an analysis of the weaknesses and strengths of the large tech ...Starting at €8.20
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Maple Leaf Foods (E): Society/Animal Rights
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M179-EStrategySupplement to 9B20M174.Starting at €5.74
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Alibaba Group: Technology, Strategy, and Sustainability
Ning Su; Pratima Bansal; Pamela LaughlandCase IVEY-9B16E036-EEntrepreneurship, StrategyAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Starting at €8.20
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Alibaba Group: Technology, Strategy, and Sustainability (Spanish Version)
Ning Su; Pratima Bansal; Pamela LaughlandCase IVEY-9B16ES036Entrepreneurship, StrategyAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Starting at €8.20
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Life's Work: An Interview with Daniel Boulud
Boulud, Daniel; Beard, AlisonArticle HBS-R1905N-EHead of a culinary empire that now includes 16 ventures, Boulud talks about his boyhood on the family farm, where "everything on [the] table was 95% grown, raised, or made by us"; key lessons from the chefs he trained with; and how he balances being an artistic chef with being a businessman.Starting at €8.20
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Life's Work: An Interview with Takashi Murakami
Murakami, Takashi; Beard, AlisonArticle HBS-R2102P-EKnowledge and CommunicationThe contemporary artist on how he went from being a lonely, unpopular geek to commercial success and critical acclaim.Starting at €8.20
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Life's Work: Ruth Reichl
Reichl, Ruth; Beard, AlisonArticle HBS-R1406M-EThe cook, critic, and fiction writer discusses her years as the last editor of "Gourmet": how she handled being a manager, modernized the magazine, and dealt with its closing.Starting at €8.20