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Swoon: Mixing Up the Perfect Marketing Cocktail
Sheri Lambert; Marilyn AnthonyCase IVEY-W25613-EMarketingTwo women entrepreneurs' early-stage company achieved notable success when they introduced an innovative zero-sugar product into the highly competitive beverage market. After navigating a rebrand, the co-founders were poised to scale their company throughStarting at €8.20
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Sustainability through Simply Good Jars - Teaching Note
Sheri Lambert; Sara HonovichTeaching Note IVEY-W28632-EMarketing, StrategyTeaching note for product W28631.Starting at €0.00
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
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Measured Approach: TEGV Assesses its Performance & Impact, Teaching Plan
Laidler-Kylander, Nathalie; Varley, PamelaTeaching Note HBS-KS1043-ETeaching plan for KS1042.Starting at €0.00
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Budget Woes and Worse Ahead... Teaching Note
Glynn, Thomas; Varley, PamelaTeaching Note HBS-HKS752-ETeaching Note for HKS751Starting at €0.00
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Budget Woes and Worse Ahead...Teaching Note
Friedman, John; Varley, PamelaTeaching Note HBS-HKS749-ETeaching Note for HKS748Starting at €0.00
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Insomnia Cookies: Owning the Night through Research & 'Doughvelopment' - Teaching Note
Sheri LambertTeaching Note IVEY-W30427-EMarketing, StrategyTeaching note for product W30426.Starting at €0.00
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Longevity Wines: Fermenting Inclusion for Black Wine Entrepreneurs - Teaching Note
Sheri Lambert; Brooke Reavey; Monique BellTeaching Note IVEY-W30136-EMarketing, StrategyTeaching note for product W30135.Starting at €0.00
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Longevity Wines: Fermenting Inclusion for Black Wine Entrepreneurs
Sheri Lambert; Brooke Reavey; Monique BellCase IVEY-W30135-EMarketing, StrategyLongevity Wines was a family-owned urban winery and certified minority-owned business based in the Livermore Valley wine region of Northern California. Founders Phil and Debra Long opened Longevity Wines in 2008 when their winemaking hobby outgrew their garage. By that time, they had spent years visiting tasting rooms and had identified a need to increase inclusivity in the wine community. The wine industry had a history of exclusion in terms of ...Starting at €8.20
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Soom Foods: Zooming Out for A Booming Supply Chain - Teaching Note
Neha Mittal; Sheri Lambert; Sara HonovichTeaching Note IVEY-W27964-EStrategyTeaching note for product W27963.Starting at €0.00