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Crossing the Line: Don Imus and the Rutgers Women's Basketball Team
Scott, Esther; Jones, AlexCase HBS-HKS120-EOn April 4, 2007, talk show host Don Imus, while chatting with his sidekicks on his morning radio program, referred to the Rutgers women's basketball team-which had lost a college championship game the previous evening-as "nappy-headed hos." This was not the first time that Imus and the regulars on his show-which was nationally syndicated by CBS Radio and simulcast on MSNBC-had ed racial and sexual innuendo into their early morning banter. "Imu...Starting at €8.20
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Marketing Analysis Toolkit: Market Size and Market Share Analysis
Steenburgh, Thomas; Avery, JillCase HBS-510081-EMarketingMarketers frequently need to estimate the size of their markets -- both for existing products so that sales forecasts can be developed, and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales forecast using a market build-up methodology. Students learn to measure market demand and company demand and calculate market and product penetration rates and market share. The n...Starting at €8.20
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Nanosolar, Inc.
Steenburgh, Thomas; Wagonfeld, Alison BerkleyCase HBS-510037-EMarketingNanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the Europea...Starting at €8.20
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Marketing Analysis Toolkit: Breakeven Analysis
Steenburgh, Thomas; Avery, JillCase HBS-510080-EMarketingMarketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by calculating the breakeven point. In this note, we introduce the concept of breakeven analysis and show how it is used to guide marketing decision making. This analysis helps students asses...Starting at €8.20
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Taking a Therapeutic Approach to Juvenile Offenders: The "Missouri Model"
Garcia-Rios, Patricia; Scott, Esther; Boatright Wilson, JulieCase HBS-HKS104-ELeadership and People ManagementThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. In the early 1970s, the Missouri Division of Youth Services (DYS) took its first steps toward radically changing the way it dealt with youthful offenders remanded to its custody. For years, like most states, it had incarcerate...Starting at €8.20
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Jailing Kids for Cash in Pennsylvania (Supplement)
Donahue, John D.; Scott, EstherCase HBS-HKS114-EStrategyThis supplement is the third part of a three part case. The main case (case 1908.0) provides background on the California three strikes law, and then briefly describes the proponents and opponents of the ballot measure, and the arguments each side put forward. The sequel and supplement can be read sequentially in class. The brief sequel summarizes the impact of the ballot initiative-which was overwhelmingly approved by voters-on both the state...Starting at €8.20
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The "Three Strikes" Law in California (Sequel): The Impact
Donahue, John D.; Scott, EstherCase HBS-HKS113-EStrategyThis sequel is the second part of this three part case. The main case (case 1908.0) provides background on the California three strikes law, and then briefly describes the proponents and opponents of the ballot measure, and the arguments each side put forward. The next two parts can be read sequentially in class. This brief sequel summarizes the impact of the ballot initiative-which was overwhelmingly approved by voters-on both the state priso...Starting at €8.20
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Same Bed, Different Dreams': The China-Singapore Suzhou Industrial Park (A)
Scott, Esther; Thomas, JohnCase HBS-HKS187-EEconomicsIn February 1994, top officials from China and Singapore signed a landmark partnership agreement to develop a massive new industrial park and residential community in the city of Suzhou in China. The ambitious project, modeled after Singapore's highly successful industrial-residential parks, would provide not only jobs for hundreds of thousands of people, but homes and community facilities as well. The agreement between the partners also called f...Starting at €8.20
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ScriptLogic (R): Point, Click, Done! (TM)
Steenburgh, Thomas; Crisses, AlexanderCase HBS-508114-EMarketingScriptLogic is a software company that has built a product portfolio that fits under a 'Point, Click, Done!' umbrella; its products are easy to download, easy to install, and easy to use. The company's online marketing program and inside sales force have been very successful in finding and bringing in new customers, in part because of a laser-like focus on increasing its marketing ROI. As ScriptLogic looks towards its next phase of growth, howeve...Starting at €8.20
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Same Bed, Different Dreams': The China-Singapore Suzhou Industrial Park (B)
Scott, Esther; Thomas, JohnCase HBS-HKS188-EEconomicsIn February 1994, top officials from China and Singapore signed a landmark partnership agreement to develop a massive new industrial park and residential community in the city of Suzhou in China. The ambitious project, modeled after Singapore's highly successful industrial-residential parks, would provide not only jobs for hundreds of thousands of people, but homes and community facilities as well. The agreement between the partners also called f...Starting at €5.74