This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Kalahut: Where is Art and Culture Needed Most
Alexandre Salmon; Nikhil Sant; Talissa Watson; Natalie Shields; Deeksha Neekhra; Aderimike Lala; Matthew ThomsonCase IVEY-9B21A013-EMarketingKalahut: The House of Arts (Kalahut) was an Indian e-commerce site that connected instructors specialized in traditional Indian arts and cultural forms with customers interested in these services. Since its launch in July 2020, it had mainly served customers in India; however, it had also seen modest engagement on social media platforms and its website from individuals outside of the current customer pool. As the COVID-19 pandemic had resulted in...Starting at €8.20
-
Mountain Equipment Co-op: The Private Label Strategy
Matthew Thomson; Ken MarkCase IVEY-9B12A028-EMarketing, StrategyMountain Equipment Co-op (MEC) is a well-known Canadian retailer of outdoor clothing and equipment. While it stocks a range of branded products in its stores, a key source of profits is its private-label line. The challenge MEC faces is how to continue to develop and launch innovative private-labeled products while recognizing that they may be direct competitors of MEC’s assortment of global brands. MEC needs to develop its line-up without being ...Starting at €8.20
-
The Tim Hortons Brier
Matthew Thomson; Jason MelhuishCase IVEY-9B11A041-EMarketingThe Tim Hortons Brier is the annual Canadian men’s national curling championship. In the case, students will assume the role of Peter Inch, chair of the 2011 Brier Host Committee, to create and finalize the promotional plan for the 2011 Brier, to be held in London, Ontario. Inch’s objectives are two-fold: i) create interest for the event and the sport of curling and ii) execute a safe and profitable event.Starting at €8.20
-
Mile High Magic: Maximizing the Broncos Experience
Matthew Thomson; Seung Hwan (Mark) Lee; Bonnie ClevelandCase IVEY-9B12A064-EMarketingThis case considers the hedonic goals that motivate consumers to make choices among various options that offer them unique experiences. As a birthday gift to his girlfriend Danielle, Jack presented two game-day options to watch the Denver Broncos. Option 1 offered seats with excellent views close to the action while Option 2 offered a more diverse experience including tailgating, souvenirs and concessions, but with seats more removed from the act...Starting at €8.20
-
Crossing the Line: Don Imus and the Rutgers Women's Basketball Team
Scott, Esther; Jones, AlexCase HBS-HKS120-EOn April 4, 2007, talk show host Don Imus, while chatting with his sidekicks on his morning radio program, referred to the Rutgers women's basketball team-which had lost a college championship game the previous evening-as "nappy-headed hos." This was not the first time that Imus and the regulars on his show-which was nationally syndicated by CBS Radio and simulcast on MSNBC-had ed racial and sexual innuendo into their early morning banter. "Imu...Starting at €8.20
-
Too Chicken to Convert A Chick-Fil-A Dilemma
Matthew Thomson; Seung Hwan (Mark) Lee; Valerie HoCase IVEY-9B13A030-EMarketingThe president and chief operating officer of Chick-fil-A is a devout Christian who publicly operates his restaurants according to Biblical principles. A recent controversy has surrounded his public opposition to gay marriage. As a result, the company is being accused of discrimination and prejudice. Are the company’s deeply rooted Christian values hindering the business?Starting at €8.20
-
Mazatlán: The Destination That Did Not Like Its Brand
Nicolas Kervyn; Fernando Rey Castillo Villar; Silvestre Flores Gamboa; Manuel Lopezneria; Matthew ThomsonCase IVEY-W28621-EMarketingIn 2022, Mazatlán was enjoying a reputation as a popular seaside town on the Mexican Pacific Coast, in the northwestern state of Sinaloa. Protected by a bay and three islands, it offered sandy beaches and favourable weather year-round, making it an attractive destination for Mexican, American, and Canadian vacationers. It was a popular stop for Pacific Ocean cruises, where tourists could enjoy beaches, sunshine, Mexican cuisine and culture, and v...Starting at €8.20
-
Pop Shoppe (A)
Matthew Thomson; Kendra HartCase IVEY-9B11A024-EMarketingThe Pop Shoppe was once a leading player in the Canadian soft drinks market, but changing market conditions and corporate mismanagement drove the company into bankruptcy in the early 1980s. In 2003, an entrepreneur purchased the rights to the brand, and was considering reintroducing it in the market. The entrepreneur suspected that many Canadians would be as fond of the Pop Shoppe as he was. However, he had little experience in the beverage indus...Starting at €8.20
-
Superb Trucks LP: How to Conduct a Field Experiment
Mansur Khamitov; Jodie Whelan; Matthew ThomsonCase IVEY-9B15A025-EMarketingIn August 2013, the research director of Superb Trucks LP, a large Ontario-based trucking transportation company, is expected to prepare a recommendation to top management on how to improve the efficiency of the company’s trucks. He had made a decision that an innovative fuel additive might serve this purpose and subsequently conducted two studies to assess its effectiveness. What considerations should be made when designing such a field experime...Starting at €8.20
-
Taking a Therapeutic Approach to Juvenile Offenders: The "Missouri Model"
Garcia-Rios, Patricia; Scott, Esther; Boatright Wilson, JulieCase HBS-HKS104-ELeadership and People ManagementThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. In the early 1970s, the Missouri Division of Youth Services (DYS) took its first steps toward radically changing the way it dealt with youthful offenders remanded to its custody. For years, like most states, it had incarcerate...Starting at €8.20