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Rio de Janeiro Galeao International Airport Concession
Lee, Henry; Deep, Akash; De Neve, PinarCase HBS-KS1230-EEconomicsIn 2013, Rio de Janeiro's main international airport, Gale o, was set to be privatized through a 25-year term concession. The Brazilian government set a minimum bid value of $4.8 billion for the airport. Five consortia submitted bids, surpassing the minimum bid value by at least 36 percent. The winning consortium of Singapore's Changi Airport and the Brazilian construction company Odebrecht surprised everyone by offering to pay R$19 billion, alm...Starting at €8.20
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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
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"Broadmoor Lives": A New Orleans Neighborhood's Battle To Recover from Hurricane Katrina (B)
Leonard, Herman; Lee, Henry; Fung, Archon; Scott, EstherCase HBS-KS1049-ESupplement case for KS1016.Starting at €5.74
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Gainesville Regional Utilities' Feed-in Tariff
Lee, Henry; Stokes, LeahCase HBS-HKS703-EEconomicsInspired by the experiences in Germany and Spain, Gainesville Regional Utilities (GRU) developed a pilot feed-in tariff to stimulate investment into solar photovoltaic systems. This case explores the factors behind the decision to promulgate a feed-in tariff, and the factors that affected the design of the tariff and its rate. Once implemented, GRU found that its design created several perverse incentives that led to some unexpected results. The ...Starting at €8.20
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Integrating Renewable Energy in Argentina
Datla, Anjani; Lee, HenryCase HBS-KS1288-EEconomicsIn 2015, Mauricio Macri became President of Argentina and declared solving the energy crisis as one of his top priorities. When Macri's administration attempted to raise utility tariffs, however, it faced loud protests from citizens. In search of solutions to growing shortages, the government seized on Argentina's still largely untapped, but potentially vast renewable energy sector and created an ambitious program called RenovAr (renew in Spanish...Starting at €8.20
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Launching the BMW Z3 Roadster (Spanish version)
Fournier, Susan; Dolan, Robert J.Case HBS-502S27MarketingJames McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the November 1996 James Bond hit movie, "GoldenEye", and including other "nontraditional" elements such as a product appearance on Jay Leno's Tonight Show, an offering of a Bond Edition ...Starting at €8.20
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Priceline.com: Ponga precio usted mismo
Dolan, Robert J.Case HBS-503S45MarketingPriceline.com es un concepto nuevo cambiando el ajuste de los precios de los vendedores a los compradores. La compañía aspira a utilizar su proceso patentado de unidades de publicidad de la demanda a precios nombrados a los proveedores en muchas categorías. Este caso se centra en su uso inicial en la industria aérea.Starting at €8.20
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20