This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Snack Time with Generation Z - Teaching note
Cian, Luca; Brewster, MeadeTeaching Note DARDEN-M-1032TN-EMarketingTeaching note for product M-1032Starting at €0.00
-
Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCase DARDEN-M-1032MarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Starting at €8.20
-
Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCase DARDEN-M-1032-EMarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Starting at €8.20
-
A Cascade of Emergencies (A): Responding to Superstorm Sandy in New York City
Howitt, Arnold M.; Giles, DavidCase HBS-KS1264-EEconomicsOn October 29, 2012, Superstorm Sandy made landfall near Atlantic City, New Jersey. Sandy's massive size, coupled with an unusual combination of meteorological conditions, fueled an especially powerful and destructive storm surge, which caused unprecedented damage in and around New York City, the country's most populous metropolitan area, as well as on Long Island and along the Jersey Shore. This two-part case study focuses on how New York City p...Starting at €8.20
-
Defending the Homeland: The Massachusetts National Guard Responds to the 2013 Boston Marathon Bombings
Giles, David; Howitt, Arnold M.Case HBS-KS1220-EOn April 15, 2013, Dzhokhar and Tamerlan Tsarnaev placed and detonated two homemade bombs near the finish line of the Boston Marathon, killing three bystanders and injuring more than two hundred others. This case profiles the role the Massachusetts National Guard played in the complex, multi-agency response that unfolded in the minutes, hours, and days following the bombings, exploring how its soldiers and airmen helped support efforts on multipl...Starting at €8.20
-
A State of Flux (A): Reorganizing Public Health in Arkansas, 2005 - 2007
Giles, David; Howitt, Arnold M.Case HBS-KS1272-EEconomicsBeginning in the late 1990s and lasting through much of the next decade, the Arkansas Department of Health underwent multiple changes to its organizational structure. Part A of "A State of Flux" recounts how, after a brief period in which the director of health replaced traditional hierarchical leadership with team-based management, several findings of administrative shortcomings helped prompt Governor Mike Huckabee and the state legislature to m...Starting at €8.20