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Do You Thank the Taxpayer for Your Bailout (HBR Case Study)
Raggio, Randle D.Article HBS-R0906X-EMarketingReliantShare Bank is about to receive $5 billion in U.S. federal assistance. After all the negative publicity, CEO Ben Marshall knows he needs to deliver a positive message to customers and the market. His chief customer officer, Ammon Rodriguez, proposes an ad campaign thanking the taxpayers for their "investment." CFO Vernon Scott argues instead for focusing investors' and opinion makers' attention on the bank's recapitalized balance sheet and ...Starting at €8.20
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Do You Thank the Taxpayer for Your Bailout (Commentary for HBR Case Study)
Raggio, Randle D.Article HBS-R0906Z-EMarketingReliantShare Bank is about to receive $5 billion in U.S. federal assistance. After all the negative publicity, CEO Ben Marshall knows he needs to deliver a positive message to customers and the market. His chief customer officer, Ammon Rodriguez, proposes an ad campaign thanking the taxpayers for their "investment." CFO Vernon Scott argues instead for focusing investors' and opinion makers' attention on the bank's recapitalized balance sheet and ...Starting at €8.20
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Do You Thank the Taxpayer for Your Bailout? (HBR Case Study and Commentary)
Raggio, Randle D.Article HBS-R0906B-EMarketingReliantShare Bank is about to receive $5 billion in U.S. federal assistance. After all the negative publicity, CEO Ben Marshall knows he needs to deliver a positive message to customers and the market. His chief customer officer, Ammon Rodriguez, proposes an ad campaign thanking the taxpayers for their "investment." CFO Vernon Scott argues instead for focusing investors' and opinion makers' attention on the bank's recapitalized balance sheet and ...Starting at €8.20
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El caso HBR: Deber amos agradecer a los contribuyentes por pagar nuestro rescate
Raggio, Randle D.Article HBS-R0906BMarketingReliantShare Banco está a punto de recibir $ 5 mil millones en asistencia federal EE.UU.. Después de toda la publicidad negativa, CEO Ben Marshall sabe que tiene que entregar un mensaje positivo a los clientes y el mercado. Su director de cliente, Amón Rodríguez, propone una campaña publicitaria dando las gracias a los contribuyentes por su "inversión". CFO de Scott Vernon sostiene en lugar de centrarse y formadores de opinión atención de los inv...Starting at €8.20
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When the CEO's Personal Crusade Drives Decisions (Commentary for HBR Case Study)
Raggio, Randle D.Article HBS-R1006Z-EEach year the DM Bicycle Company focuses its CSR efforts on fighting childhood obesity, a program that's popular with everyone and in line with the company's mission. This year, though, the CEO's nine-year-old daughter has been diagnosed with Batten disease, and that's all he can think about. For the next fiscal year, he'd like the company to focus on Batten disease research instead of obesity prevention. The HR director, the protagonist of the c...Starting at €8.20
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When the CEO's Personal Crusade Drives Decisions (HBR Case Study)
Raggio, Randle D.Article HBS-R1006X-EEach year the DM Bicycle Company focuses its CSR efforts on fighting childhood obesity, a program that's popular with everyone and in line with the company's mission. This year, though, the CEO's nine-year-old daughter has been diagnosed with Batten disease, and that's all he can think about. For the next fiscal year, he'd like the company to focus on Batten disease research instead of obesity prevention. The HR director, the protagonist of the c...Starting at €8.20
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When the CEO's Personal Crusade Drives Decisions (HBR Case Study and Commentary)
Raggio, Randle D.Article HBS-R1006L-EBusiness Ethics and Corporate Social ResponsibilityEach year the DM Bicycle Company focuses its CSR efforts on fighting childhood obesity, a program that's popular with everyone and in line with the company's mission. This year, though, the CEO's nine-year-old daughter has been diagnosed with Batten disease, and that's all he can think about. For the next fiscal year, he'd like the company to focus on Batten disease research instead of obesity prevention. The HR director, the protagonist of the c...Starting at €8.20