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Cracking Frontier Markets
Christensen, Clayton M.; Ojomo, Efosa; Dillon, KarenArticle HBS-R1901F-EEntrepreneurshipWith emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They've been eyeing frontier economies such as Nigeria and Pakistan with great interest--and enormous trepidation. Can one find serious growth opportunities amid extreme poverty and a lack of infrastructure and institutions? The answer, the authors argue, is yes. The key lies in "market-c...Starting at €8.20
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The Coming Battle over Executive Pay
Dillon, KarenArticle HBS-R0909L-ELeadership and People ManagementWall Street may have ignited the outrage over executive compensation, but it's now affecting all public companies. Believing that corporate pay practices encourage excessive risk taking, policy makers feel compelled to intervene, and shareholders are angrily demanding input. The battle will rage in boardrooms and annual meetings for years, and it won't be pretty. A bill that will give shareholders a "say on pay" is winding through Congress, and i...Starting at €8.20
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Know Your Customers' "Jobs to Be Done"
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; Duncan, DavidArticle HBS-R1609D-EMarketingFirms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfi...Starting at €8.20
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"I Think of My Failures as a Gift"
Lafley, A.G.; Dillon, KarenArticle HBS-R1104F-ELafley, the former CEO of Procter & Gamble, is regarded as one of the most successful chief executives in recent history. But like everyone else, he's had his share of mistakes. Politicians and winning sports teams draw their biggest lessons from their toughest losses, he says, and the same has been true for him. The company learned more from its failed new brands and products than from its successes. Among Lafley's favorite examples is the color...Starting at €8.20