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Sacudiendo las cosas en Coca-Cola
Kent, Muhtar; Ignatius, AdiArticle HBS-R1110FKnowledge and CommunicationCuando Muhtar Kent tomó el timón en Coca-Cola, en 2008, que tenía dos prioridades principales: establecer una visión a largo plazo y para restaurar el crecimiento en América del Norte. La visión llamada para duplicar el negocio de Coca-Cola dentro de 10 años-algo "no para los débiles", dice Kent, "pero claramente factible." En esta entrevista editada habla sobre el papel de los medios sociales (Coca-Cola tiene 33 millones de fans en Facebook), qu...Starting at €8.20
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"Don't Try to Protect the Past"
Rometty, Ginni; Ignatius, AdiArticle HBS-R1704K-EGinni Rometty has spent 36 years at IBM, where she now serves as president, CEO, and chairman of the board. She is on a protracted mission to reinvent the company as a cloud-based "solutions" business. That transformation involves moving into areas that have higher value and shedding ones that don't. IBM's new businesses around cloud, data, and security account for almost $34 billion in revenue. They're growing by more than 13% a year and constit...Starting at €8.20
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Cómo eBay desarrolló una cultura de la experimentación
Donahoe, John; Ignatius, AdiArticle HBS-R1103GKnowledge and CommunicationJohn Donahoe se hizo cargo de Meg Whitman, CEO de eBay desde hace mucho tiempo célebre, hace poco menos de tres años. La actividad principal se deslizaba, y la adquisición de Skype de eBay tenía mal se ha ido. El reto frente a él era cómo mantener la empresa fuerte a pesar de enormes cambios en el comportamiento del consumidor. Habla de la capitalización de la tecnología de eBay aplicación móvil de iPhone "con mucho, el más grande de aplicaciones...Starting at €8.20
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"We Need People to Lean into the Future"
McMillon, Doug; Ignatius, AdiArticle HBS-R1702F-EFor years, Walmart's unrivaled customer research capabilities helped it dominate retailing. Then along came the internet, and Walmart suddenly found itself playing catchup to e-commerce pioneers like Amazon. In 2014 the board appointed Doug McMillon as CEO and gave him an imperative: Bring Walmart into the future--without sacrificing its longtime strengths. McMillon, who began his career unloading trucks at a neighborhood Walmart, respects tradit...Starting at €8.20
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Tecnología, tradición y el ratón Mickey
Iger, Robert A.; Ignatius, AdiArticle HBS-R1107JKnowledge and CommunicationBob Iger, CEO de Disney se convirtió en 2005, después de una áspera cinco años para la compañía que incluía un intento de toma de control hostil, una revuelta de accionistas, y una batalla con dos prominentes miembros de la junta. En su agenda estaba terminando la guerra interna y recuperar el entusiasmo y la admiración de los empleados. También necesitaba para ayudar a la tecnología see empresa como una oportunidad más que una amenaza y para log...Starting at €8.20
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"They Burned the House Down"
Lynton, Michael; Ignatius, AdiArticle HBS-R1507J-EIn 2014 Sony Pictures Entertainment was subjected to the most devastating hack in corporate history. Highly sensitive data--salary details, private e-mails (some of them harshly critical of top Hollywood talent), unreleased movies--was leaked for all the world to see. For good measure, the hackers wiped out everything on Sony Pictures' servers. Then they threatened retaliation against any theaters that proceeded with the release of "The Interview...Starting at €8.20
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Howard Schultz, CEO de Starbucks
Schultz, Howard; Ignatius, AdiArticle HBS-R1007KLeadership and People ManagementHace dos años Starbucks se metió en problemas, y Schultz fue llamado a servir por segunda vez como su CEO. En esta entrevista editada, habla de los efectos de la crisis financiera en las ventas de Starbucks, el aumento de la competencia, la blogosfera, y la autenticidad que conserva a pesar del crecimiento. Schultz llama a los valores, la cultura y el depósito de confianza con sus empleados de Starbucks "los únicos activos que tenemos como socied...Starting at €8.20
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The HBR Interview: eBay CEO John Donahoe
Donahoe, John; Ignatius, AdiArticle HBS-R1103G-EJohn Donahoe took over for Meg Whitman, eBay's celebrated longtime CEO, just under three years ago. The core business was slipping, and eBay's acquisition of Skype had gone wrong. The challenge facing him was how to keep the company strong despite enormous changes in consumer behavior. He talks about capitalizing on mobile technology-eBay's iPhone application, "by far the largest m-commerce application in the world," went from $600 million in vol...Starting at €8.20
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Life's Work: John Cleese
Cleese, John; Ignatius, AdiArticle HBS-R1403M-EThe comic icon shares his thoughts on creativity, corporate humor, and how the team behind Monty Python made decisions.Starting at €8.20
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Captain Planet
Polman, Paul; Ignatius, AdiArticle HBS-R1206H-EStrategyWhen Polman became CEO of the Anglo-Dutch multinational Unilever, in January 2009, it was his first time in the role of chief executive. That doesn't appear to have inhibited him: Since then he has transformed Unilever into one of the world's most innovative corporations. In addition to abolishing earnings guidance and quarterly reporting (on day one as CEO), he launched a plan to double corporate revenue by 2020 while simultaneously reducing the...Starting at €8.20