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Richardson-Vicks, 1985 (B)
Rock, Kevin F.Case HBS-208S25FinanceConsidera defensas públicas de adquisición erigidas por Richardson-Vicks. El objetivo es determinar si estas defensas puede ser violada por un pretendiente determinado, como Unilever.Starting at €5.74
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Richardson-Vicks, 1985 (A)
Rock, Kevin F.Case HBS-208S24FinanceConsidera la difícil situación de Richardson-Vicks en 1985. Después de 80 años de crecimiento y la independencia, la empresa es objeto de rumores de adquisición. El objetivo es determinar por qué estas dificultades han surgido y lo que, en todo caso, Richardson-Vicks pueden hacer al respecto.Starting at €8.20
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Gulf Oil Corp.--Takeover (Spanish version)
Rock, Kevin F.Case HBS-210S20FinanceGulf Oil was pressured into liquidation while under attack by Boone Pickens of Mesa Petroleum Co. Gulf management was unsure whether to sell out or take the firm private. A suitor, Standard Oil of California, tries to decide how much, if anything, to bid for the privilege of owning Gulf.Starting at €8.20
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If Brands Are Built over Years, Why Are They Managed over Quarters? (Spanish version)
Lodish, Leonard M.; Mela, Carl F.Article HBS-R0707HMarketingthe increased availability of weekly, or even hourly, scanner data, which show a clear link between discounts and immediate boosts in sales; the relative difficulty of measuring the effects of advertising, new product development, and distribution--all of which can contribute to a brand's long-term health; the short tenure of most brand managers; and the near-term orientation of Wall Street analysts. Although discounts do increase sales in the s...Starting at €8.20
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If Brands Are Built over Years, Why Are They Managed over Quarters
Lodish, Leonard M.; Mela, Carl F.Article HBS-R0707H-EMarketingThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Brands are on the wane. Many consumer goods companies blame the big-box discount retailers, but the Wharton School's Leonard Lodish and the Fuqua School's Carl Mela have a different explanation. Their research suggests that companies have damaged their brands by in...Starting at €8.20