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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCase HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Starting at €8.20
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521097-EMarketingTeaching note for case 521070.Starting at €0.00
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Diana and Jack Civello: Managing Dual Careers (A, B and C) - Teaching Note
Mitchell, Jordan; Miller, PaddyTeaching Note DPOT-10-ELeadership and People ManagementNote prepared as an aid to instructors in the classroom use of cases DPO-45-E, DPO-46-E and DPO-47-E, Diana and Jack Civello: Managing Dual Careers (A), (B) and (C).Starting at €0.00
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John Roux at Con Roux Construction - Teaching Note
Miller, PaddyTeaching Note FHT-40-ELeadership and People Management(see case FH-697-E)Starting at €0.00
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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Case HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Starting at €8.20
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SSS software in-basket exercise - Response documents
Miller, PaddyExercise FHE-14-ELeadership and People ManagementThese forms support the SSS Software In-Basket Exercise. They provide students with a blank detailed diary, day planner, e-mail forms and letters.Starting at €8.20
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Con Roux Limited - Company Culture - Teaching Note
Miller, Paddy; Dovey K.Teaching Note FHT-31-ELeadership and People Management(See case FH-615-E)Starting at €0.00
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David Dickens. The Last Ditch Decision - Teaching Note
Miller, PaddyTeaching Note DPOT-4-ELeadership and People ManagementNote prepared as an aid to instructors in the classroom use of case DPO-25-E David Dickens - The Last Ditch Decision.Starting at €0.00
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Finanzauto S.A. - Teaching Note
Miller, Paddy; Velamuri, RamaTeaching Note DPOT-7-ELeadership and People ManagementNote prepared as an aid to instructors in the classroom use of case FH-633-E Finanzauto S.A.Starting at €0.00
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John Roux at Con Roux Construction (B) - Teaching Note
Miller, PaddyTeaching Note DPOT-3-ELeadership and People ManagementNote prepared as an aid to instructors in the classroom use of case DPO-21-E John Roux at Con Roux Construction (B).Starting at €0.00