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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Case DARDEN-QA-0720-EDecision AnalysisSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Starting at €8.20
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SnackChips in China
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.; Clemen, RobertCase DARDEN-QA-0698-EDecision AnalysisThis case is intended to work well as an exam or a capstone for a course on decision analysis, simulation, real options, and game theory. It explores a conventional snack-chip marketer's strategy in China for promoting and advertising a recently acquired healthy snack-chip brand in mid-2002. The marketer has some key decisions to make, now and in the future, about a range of marketing expenditures in the context of an exciting emerging market and...Starting at €8.20
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Kelly Solar - Teaching Note
Lipson, Marc L.; Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Teaching Note DARDEN-F-1614TN-EFinanceTeaching note for product F-1614Starting at €0.00
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Kelly Solar
Bodily, Samuel E.; Lipson, Marc L.; Lichtendahl, Kenneth C. Jr.Case DARDEN-F-1614-EFinanceA small start-up company must make additional investments to maximize its firm value. But the company owner will not make this investment unless she can renegotiate outstanding debt claims. Solving this "debt overhang" problem through negotiation is the focus of the case. In this context, students are exposed to a variety of issues: the nature of financial claims, bargaining and negotiation fundamentals, and agency costs of debt.Starting at €8.20
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Diana and Jack Civello: Managing Dual Careers (A, B and C) - Teaching Note
Mitchell, Jordan; Miller, PaddyTeaching Note DPOT-10-ELeadership and People ManagementNote prepared as an aid to instructors in the classroom use of cases DPO-45-E, DPO-46-E and DPO-47-E, Diana and Jack Civello: Managing Dual Careers (A), (B) and (C).Starting at €0.00
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John Roux at Con Roux Construction - Teaching Note
Miller, PaddyTeaching Note FHT-40-ELeadership and People Management(see case FH-697-E)Starting at €0.00
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SSS software in-basket exercise - Response documents
Miller, PaddyExercise FHE-14-ELeadership and People ManagementThese forms support the SSS Software In-Basket Exercise. They provide students with a blank detailed diary, day planner, e-mail forms and letters.Starting at €8.20
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Con Roux Limited - Company Culture - Teaching Note
Miller, Paddy; Dovey K.Teaching Note FHT-31-ELeadership and People Management(See case FH-615-E)Starting at €0.00
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David Dickens. The Last Ditch Decision - Teaching Note
Miller, PaddyTeaching Note DPOT-4-ELeadership and People ManagementNote prepared as an aid to instructors in the classroom use of case DPO-25-E David Dickens - The Last Ditch Decision.Starting at €0.00
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Finanzauto S.A. - Teaching Note
Miller, Paddy; Velamuri, RamaTeaching Note DPOT-7-ELeadership and People ManagementNote prepared as an aid to instructors in the classroom use of case FH-633-E Finanzauto S.A.Starting at €0.00