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TwinMed - Teaching note
Child, M; Chambers, J; ; Han, ATeaching Note SGSB-E419TN-EEntrepreneurshipTwinMed was a nursing home supply business located in Los Angeles. This case details its humble origins and its development, and raises several strategic issues prevalent in Medicare-reimbursed businesses, business-to-business selling, and what to do when there is a sea change in government billing as there was in 1999, with the advent of Medicare’s “PPS” model.Starting at €0.00
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TwinMed
Child, M; Chambers, J; Han, ACase SGSB-E419-EEntrepreneurshipTwinMed was a nursing home supply business located in Los Angeles. This case details its humble origins and its development, and raises several strategic issues prevalent in Medicare-reimbursed businesses, business-to-business selling, and what to do when there is a sea change in government billing as there was in 1999, with the advent of Medicare’s “PPS” model.Starting at €8.20
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Refresh Organics Board of Directors: Three Vignettes
Child, M; Chamberd, J; Han, ACase SGSB-E432-EEntrepreneurshipGeorge Hausman, co-founder and CEO of Pleasanton, California-based Refresh Organics (fictional), was proud of the business he had built over the past 15 years. Along with a minority partner, Hausman had started Refresh as a distributor of organic produce sourced throughout California. The business had grown steadily, if not explosively, and was now a distributor for organic farms throughout the United States. Refresh’s distribution revenues were ...Starting at €8.20
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Refresh Organics Board of Directors: Three Vignettes - Teaching Note
Child, M; Chamberd, J; Han, ATeaching Note SGSB-E432TN-EEntrepreneurshipGeorge Hausman, co-founder and CEO of Pleasanton, California-based Refresh Organics (fictional), was proud of the business he had built over the past 15 years. Along with a minority partner, Hausman had started Refresh as a distributor of organic produce sourced throughout California. The business had grown steadily, if not explosively, and was now a distributor for organic farms throughout the United States. Refresh’s distribution revenues were ...Starting at €0.00
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Bigpoint
Child, M; Chambers, J; Ellis, H; Han, ACase SGSB-E423-EEntrepreneurshipBigpoint was a leading online gaming company with vast international operations. One country that it wanted to enter was the United States, where existing players EA and Zynga, as well as dominant social gaming platforms and the Apple App Store posed considerable challenges. It also needed to restructure its top management to better manage its growth.Starting at €8.20
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Bigpoint - Teaching note
Child, M; Chambers, J; Ellis, H; Han, ATeaching Note SGSB-E423TN-EEntrepreneurshipBigpoint was a leading online gaming company with vast international operations. One country that it wanted to enter was the United States, where existing players EA and Zynga, as well as dominant social gaming platforms and the Apple App Store posed considerable challenges. It also needed to restructure its top management to better manage its growth.Starting at €0.00
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCase SGSB-SM308-EStrategyAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Starting at €8.20
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCase SGSB-SM308 Spanish VersionStrategyAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Starting at €8.20
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Lex Machina
Siegel, Robert; Beyer, Anne; Bebb, DonnaCase SGSB-E792-EEntrepreneurshipLex Machina, a legal analytics start-up, needed cash to drive its continued growth trajectory, and had an appealing Series B term sheet in hand. Founded initially as a joint public interest project between SLS and Stanford’s computer science department, Lex Machina had spun off to create a language processing software and machine learning platform to glean insights from legal documents, to support decision making at each stage of the litigation p...Starting at €8.20
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C3 IoT: Enabling Digital Indistrial Transformation
Siegel, Robert; Makinen, JulieCase SGSB-SM307-EStrategyThis case follows Silicon Valley software veteran Thomas Siebel as he launches a new company, C3, in 2009, and steers it through two major pivots - transforming the business from a firm focused on energy conservation to a data management, machine learning, and artificial intelligence platform for large enterprises. The case looks at the multiple business transformations and re-brandings C3 went through and examines the strategic challenges the co...Starting at €8.20