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Pacific National Industries, Inc.
West, June A.; Haskins, Mark E.Case DARDEN-G-0646-EKnowledge and CommunicationEric Walsh, newly promoted director of aviation for Pacific National Industries, Inc. (PNI), is one week away from having to make his very first presentation to the company’s COO and CFO. PNI is one of the country’s largest chemical companies, and maintained four aircraft and a team of flight and maintenance crewmembers to facilitate executive travel to and from the company’s many plants and operating complexes. Walsh enters his new position and ...Starting at €8.20
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ConocoPhillips Confronts a Crisis: What's the Message? (B)
West, June A.; Maiden, Stephen E.; Connery, Bruce; Soltis, SteveCase DARDEN-S-0348-EStrategyThis case, a follow-up to "ConocoPhillips Confronts a Crisis: What's the Message? (A)" (UVA-S-0347), explores ConocoPhillips' ongoing struggle with the fallout from the COVID-19 pandemic. The company decided to act and talk to the market via a call where the executives would speak to the company's position, but as the situation continues to worsen and COVID-19 shows no signs of going away, ConocoPhillips and its senior vice president of corporate...Starting at €5.74
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ConocoPhillips Confronts a Crisis: What's the Message? (A)
West, June A.; Maiden, Stephen E.; Connery, Bruce; Soltis, SteveCase DARDEN-S-0347-EStrategyThis field-based case explores what happened when the COVID-19 pandemic hit the world's oil market. ConocoPhillips, a global leader in energy exploration and production, had withstood many oil price cycles in its time, but COVID-19 caused a crash that sent prices plummeting and investors scattering. Ellen DeSanctis, the senior vice president of corporate relations for ConocoPhillips, needed to collaborate with her executive colleagues to develop...Starting at €8.20
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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCase DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Starting at €8.20
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Corteva Agriscience: Seeding a New Company (B)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCase DARDEN-BC-0296This case, a follow-up to “Corteva Agriscience: Seeding a New Company (A)” (UVA-BC-0295), provides an epilogue to the story of Jim Collins, CEO of Corteva Agriscience (Corteva), and a look at the ongoing strengths of the company he had helped to build.Starting at €5.74
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Corteva Agriscience: Seeding a New Company (A)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCase DARDEN-BC-0295This case introduces Corteva Agriscience (Corteva) and its CEO, Jim Collins. Corteva was the corporate offspring of a 2015 merger between Dow and DuPont, two of the world’s largest chemical companies. It was created to be the agriculture business that tieStarting at €8.20
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TechPro Automates Auto Sales
Murray, MeghanCase DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Starting at €8.20
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Fingerhut's Price Strategy (B): Epilogue
West, June A.Case DARDEN-E-0289-EBusiness Ethics and Corporate Social ResponsibilityThis epilogue tells the story of Fingerhut when it was acquired by Federated Department Stores for $1.7 billion, at the height of the internet bubble. Federated was interested in Fingerhut’s order fulfillment systems as a possible prototype for its own on-line store. That on-line venture never materialized, and Federated began to sell Fingerhut in pieces. It was purchased by the original owner and a Minnesota entrepreneur who are in the process o...Starting at €5.74
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Managing Virtual Teams (A) - Teaching Note
West, June A.Teaching Note DARDEN-BC-0210TN-EKnowledge and CommunicationTeaching note for product BC-0210Starting at €0.00
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All Things IPO
Murray, Meghan; Mittal, Tanya; Kurumaddali, AnuhyaTechnical Note DARDEN-BC-0282-EKnowledge and CommunicationThe decision to go public is a very complex process for a growing business. From completing the requirements of the US Securities and Exchange Commission (SEC) filings to answering complicated questions from potential investors, it is a major decision and an inflection point in the journey of a private company. Yet, the benefits often outweigh these downsides and cofounders are usually excited by the prospect of an initial public offering (IPO). ...Starting at €8.20